ABOUT

Advertising Images I did for the first major ad campaign of this Insurance Company.
The concept was established around the tagline "You cannot predict everything. We can.", so I had the mandate to create epic scenes, but without showing the stress of real day to day life situations and going more towards a light and fun approach.

Illustration and production : Marc Denault (Horizon Studio)
Concept, writing and art direction : Sebastien Guy, Christian Desrosiers (Rouge On Blue)
Strategy: Nadine Lajoie (Stylissime Communications), Lionel Pardin (Rouge On Blue)