Marc D'Avignon Group Creative Director


The genesis of Shot on iPhone. It was an idea that had been kicking around, but it was never the right time. In 2015 however, a product was delayed and Samsung came out with a camera that was better than the iPhone's. Finally, the time was right. We didn't think much of it, other than it would be cool. But, as we all know it became a thing.


Cannes Lions - Grand Prix

Apple - Shot on iPhone