ABOUT

Concept
Fine Thirty-8 needed menus that felt inviting, distinctive and easy to navigate. The aim was to bring greater consistency to its restaurant materials while giving the food and dining experience room to shine.

Execution
I developed a visual approach built around a rich teal and warm cream palette, clear typography and considered layouts. I applied it across a range of menus, adapting the format and hierarchy to suit each use, from breakfast and tasting menus to drinks and event materials. I also explored how the visual direction could extend into social content.

Results
The project produced a coordinated set of restaurant materials with a clearer visual identity across formats. Each piece was designed to be practical for guests and staff while making Fine Thirty-8 feel more recognisable.