Panam is slang for Paris. As a pilot project, it has taught me a lot on bad and good design practice. It helped me develop my design techniques with Photoshop and Illustrator, and increase my work flow. The objective is to make the project grow into a branding agency that would have its own soul. One that would represent a balance between vintage and contemporary design.
About the logo: The fleur de Lys is the symbol Saint-Germain-en-Laye, the city I grew up in. It is King's Louis XIV coat of arms, who was born in this city on the 5th September 1638. The brand is a tribute to my hometown, a way to export some of the French heritage with a dash of modernism.
It is a non-stop evolution, so it will be nourished as I continue my designer career.