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For most people, the ocean is just a landscape. But once you dive beneath the surface, it becomes an entirely different world.

This campaign was created for Escama Turismo, a Brazilian ecotourism operator specializing in diving experiences and whale watching in the Abrolhos Marine National Park.

Instead of simply showing marine life, the visual uses the movement of a diver to subtly reveal the silhouette of a whale. A metaphor for everything the ocean has to offer those willing to explore it.

The campaign's message, "Discover Your True Nature," speaks not only about discovering the ocean's hidden beauty, but also about reconnecting with our own curiosity, respect and sense of wonder through nature.