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September 18th marks World Coastal Cleanup Day. Another date that Cape Verde's Ministry of the Sea took advantage of to reinforce the need to preserve the oceans.

The idea is inspired by videos promoting photo editing apps to say that, unfortunately, no technology has yet emerged that will instantly make garbage disappear from our beaches. Therefore, each of us has a great responsibility in our hands: to prevent garbage from making life in the oceans unsustainable.

The post was published on the brand's social networks and also in an advertisement in order to also impact the foreign public and create a positive perception of Cape Verde's image as a country concerned with preserving marine life.