Mantra Lisboa

ABOUT

UAVMD is a specialized sub-network of APAV dedicated to supporting people who have been victims of discrimination or any type of identity-based crime. To highlight how prevalent discrimination can be, and how it can impact virtually anyone, this campaign brought that to the forefront.

Small posters with a very familiar aesthetic were spread across Lisbon, But instead of the usual offers or requests, they carried clearly prejudiced or hateful messages, with the cutout then providing APAV’s phone number and the campaign message. This guerrilla campaign was just the beginning, serving as the basis for posters, videos and social media posts by influencers and other people impacted by it.

Aside from this, flyers based on this aesthetic were then distributed to APAV delegations across the country.

MADEIT CREDITS

  • João LázaroClient
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