ABOUT

The growth in cases of Covid-19 from April 2021 in Cape Verde onwards increased the need for a new effort to make the population aware of preventive measures.

Knowing that social distancing is still one of the most effective means to contain contagions, the agency created a campaign in which we show two people face to face and the word "coronavirus" between them. However, the word gradually dissipates, thus revealing the message that keeping your distance is the best way to stay safe.

The campaign featured billboards, posters and, for digital, we used carousel ads on Facebook and Instagram.

Results:
The sum of the efforts undertaken by the Government of Cape Verde represented a significant decrease in contagions and, consequently, in the severity of the cases. This campaign, aimed primarily at young people, also had a major impact on the general public.