ABOUT

INSIGHTThe aim of this project was to create a visual identity for a new concept of self-service laundromat, far away from other laundromats and impersonal laundromats, El Lavadero turns waiting into a leisurely respite for you. Inspired by the old laundromats, designed for the present.CONCEPTEl Lavadero: Inspired by tradition, designed for today.The old washhouses were more than just a place to wash clothes: they were meeting points, surrounded by stone, wood and nature. El Lavadero rescues that essence and transforms it into a warm and welcoming self-service experience.• Natural materials, warm tones and an atmosphere designed for you.• No hard chairs or cold lights: here, washing is a moment to enjoy.• Because the clothes are washed in the same way, but the experience can be different.It's design, comfort and a break in the middle of the day. From the signage to the natural materials, every detail has been thought out so that washing clothes is not just a chore, but a comforting moment.SOLUTIONFrom concept to reality.Every element of El Lavadero was designed with intention: clear iconography, stickers with personality, tones inspired by nature and a graphic system that breathes calm.• Design that goes beyond the visual, creating an experience.• Branding that transforms the everyday into something special.• Because washing clothes can also be part of a slow life.