ABOUT

Aim
Establish meaningful position of Berlingo in Japan market, especially to drivers in their 40s, which goes beyond a family-friendly car.

Strategy
While drivers in 40's think that minivan such as Berlingo is for family with small children, they expect cars to deliver joy of driving and to set free themselves.
Berlingo, designed with versatility space and unique interior styling, brings drivers fun for driving and satisfy any car lovers. Thus we define the vehicle for drivers who know how to enjoy life in their own, unique ways.
Our communication concept is that Berlingo is the whole new minivan which satisfy its drivers and shape their life.

Idea
This is a participatory content that allows audiences to enjoy a 360-degree virtual experience of the BERLINGO's interior and find a 'gift box' in the activation.
Once they find the gift box, they can get a prize at a nearby showroom.
Many of BERLINGO's targets are outdoor hobbyists and they are particular about the interior design of their liking, such as 'plenty of luggage' and 'usability of in-car facilities' when choosing a car.
While introducing the inside of the car, the contents will embody the tone of "how to enjoy life" and "unique ways" that BERLINGO values.