About me
Małgorzata Węgierek
CEO Havas Media Group
An expert with over 20 years of experience in the media industry, business partnerships, negotiations and strategic management. The managing director of leading, international media and advertising companies. She joined Havas Media Group in 2010 in order to launch the new media agency Arena Media on the market, which after four years was awarded the 'Rising Star' award by the Media and Marketing Polska monthly and became one of the leading media houses on the Polish market. She has been the CEO of Havas Media Group since 2013, where she manages a team of nearly 200 people. Previously, she was the Managing Director of Burda Group and before that she was associated with MEC (currently Wavemaker) for 14 years, where she climbed all the steps of her career.
Under her leadership, Havas Media Group not only expanded its customer portfolio, but it also strengthened the strategic competence of the media agency on the basis of its original Meaningful Brands study and approach. The group was expanded by incorporating units specialized in broad digital and content communication as well as data driven marketing. She is a juror and member of the organising committees of industry competitions, such as Effie, Innovation Ad, Mixx Awards and Superbrands. Małgorzata Węgierek has also won numerous industry awards and distinctions, including AdMan 2015 and 2018, awarded by Press magazine. She is one of the people who received the 'Hero of the Year 2017' title, awarded by the Media and Marketing Polska monthly. The network she manages has repeatedly won the Effie and Mixx Awards for its customers. Havas Media house, a part of Havas Media Group, received the 'Success of the Year 2017' title in the 'Advertisement Panorama' report by Press magazine. It was also awarded the 'Strategic Partner' distinction in 2017, the 'High Efficiency' distinction in 2018 and the "Year of Good Changes" distinction in 2020 in the annual 'Advertising Agencies and Media Houses' special report by the Media and Marketing Polska monthly.
Małgorzata Węgierek represents Havas Media Group in the IAA International Advertising Association and the SAR Marketing Communication Association. She actively participates in building the media industry standards. In 2017 on behalf of the Havas Media Group she co-created and signed the White Paper of the marketing communication industry. In 2019 she joined the Management Board of the Union of Associations Advertising Council.
She is a graduate of the Special Education College in Warsaw. She also holds an Executive MBA diploma validated by the RSM Erasmus University of Rotterdam.