ABOUT

A national public-sector behaviour change campaign for the Department for Education (DfE) to promote expanded childcare support across England. Managing the creative rollout across both the interim campaign and main national launch, the project involved designing empathetic print and digital assets—including posters, partner toolkits, and social media graphics. Key responsibilities included typesetting and adapting layouts into 10 different languages for maximum community reach, managing precise safe-zones across diverse social formats, and assisting with video editing for the campaign's social launch.