About me

Conceptual creative director, with 14 years of experience living in London. I specialise in pop culture with a strong focus on PR , working for agencies like Anomaly, David Miami, Gut, The &Partnership, FCB, Wunderman Thompson, DDB, GREY, Kindred, Gyro and Dentsu.
Throughout my career, I've worked for local and global brands like Coca-Cola, Volkswagen, Facebook, Amazon, P&G, Unilever, Heineken, Disney, BBVA, Mondelez and Clorox, going from TV to Digital/Social, Activations, Gaming and PR. During this time, I've won local and international awards (New York Festival, Effie, Ojo de Iberoamérica), important pitches (Toyota, Flora), and created viral campaigns with +90% positive reactions that increased the brand's market share (Halls). My last campaign (Trident US) generated 9 Billion impressions.

Malena's work

Halls New Way To Be

Falabella GifShop

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