ABOUT

Teens don’t listen to adults. Especially adults trying to sell something.

What they do listen to is music.

So we partnered with the super-talented Chlöe Bailey and created a song (yes, a song not a jingle) sampling chewing gum sounds.

We dropped it on Tik Tok. With a challenge. And a music video too.

We got 9 billion views.

Mostly teens.