ABOUT

Academics’ expectations that access to scholarly research is open to all are increasing. In
order to position Cambridge University Press within the open research space and make the scholarly communication cycle more efficient, fast and direct, the Press spotted an opportunity to build an open content repository for collaboration on early research outputs.

The Press approached Make it Clear (MiC) to help with the brand identity of this new platform.
Aligning with the Press design principles and Cambridge Core branding, the visual identity of the site had to support branded Press and partner hubs, as well as associated marketing activities.