ABOUT

Orange wanted to move to a more customer-focused offer for their own-branded devices. To be successful, they needed to understand the behaviours and motivations of their defined customer segments.

We ran a number of design sprints to uncover insights into the target audiences and inform the packaging designs and communications strategy.

The design sprint methodology, with a focus on behavioural research, included interviews, workshops, concept prototyping, user validation and iteration. The research with customers provided deep insights into behaviours and motivations in relation to purchasing and using a mobile device.