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IT security events are often approached as places for the tried and tested. The challenge was to create an innovative live experience to build excitement around Thales eSecurity’s presence at the events and increase both awareness and interaction with the brand.

The campaign was focused on appealing to C-level executives. These top-level individuals are hard to reach. They are in-demand, busy people with packed schedules and are a highly desired audience for many companies, particularly at events like RSA and InfoSec.