About me

Hello, thank you for stopping by!

I am a Google certified digital marketer with 12 years of experience in content creation, online marketing and event management. I have developed content and performance marketing skills at the United Nations, Forrester Research and Booking. I am experienced in leading teams and people management.

I'm interested in combining SEO, creative storytelling, analytics and social media (paid and organic) to create content that is relevant and valuable to commercial audiences.
I currently help shaping B2B marketing strategy at Booking. I show the value of content marketing through data-driven performance insights, create and execute a multichannel distribution strategy for Booking B2B accommodation segment. I manage global digital marketing campaigns promoting joinoking and work closely with product owners and UX designers.

I have a holistic approach towards marketing which means putting equal weight on many channels simultaneously (content marketing, EMK, social media marketing, SEO, PPC) depending on users buying stage.
I believe relevant content is at the heart of marketing and that data should go hand in hand with creativity. If you'd like to connect with me - please send me InMail or visit my website majapodlesna.