Mai ElGabry Strategic Creative Consultant

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Challenge:Create exciting product and experience solutions for Mars Wrigley to drive connection!Create a new product and experience for Mars Wrigley to help their customers foster new and deeper connections
 The idea:Most families and friends' gatherings are easily interrupted by smartphone notifications and people are missing deep connection. That’s why we created Funtime box, a box that will supply families and friends with tools, games, and of course m&m's to encourage them to spend quality, intimate, fun, and uninterrupted time together. The Box will contain the following: 1. Mobile screen covers with encouraging messages to be sticked on screen with rubber band, messages to encourage people to leave their phones and enjoy spending time together, such as “ Don’t look to your phone look to people around you and have fun”. 2. m&m’s sharing bucket. 3.The game, it will contain 5 sets of cards with the 5 m&m’s characters, each set of cards will ask the player to do or say something, players will start the game by picking one m&m’s, and then they should pick a card with the same color of the m&m’s they picked. Each set of cards has a specific theme, for example, brown is intelligent questions, yellow is funny questions or tasks, etc. 
 Results:I won a certificate for the best entire across 70 entries from 27 countries. 

MADEIT CREDITS

M&Ms fun time box

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