MAHESH AMBALIYA
Creative Director
ABOUT
In India, life threatening diseases like dengue and malaria had been at an all-time high, despite it not being the monsoon season. Indians often use mosquito repellent coils to fight mosquitoes inside the home, but the real problem was outside: authorities found that garbage collection points were acting as breeding grounds for these diseases. So Maxx Flash, a mosquito repellent brand, introduced The Killer Pack. Its 100% biodegradable, innovative packaging was lined with 5% Active Probiotic Bacillus thuringiensis, which kills mosquito larvae when disposed in garbage dumps, dustbins and stagnant water, helping to break the vicious cycle.
AWARDS
Cannes Lions
MADEIT CREDITS
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Maxx FlashClient
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Ajinkya ShindgikarCreative -

Akshay MadhavanDirector -

Ashwini BhavsarCreative -

Balbinder HoonjanClient Executive -

Gaus KaziEditor -

Harish JadhavArt Director -

Ipsita BarikCreative -

Junaid PandrowalaProducer -

Monkey On Hot BricksProduction Company -

Mukund OletyChief Creative Officer -

Sachin NarkarDirector of Photography -

Saurabh PalEditor -

Sejal ChoudharyClient Executive -

Shabbir MotiwalaProducer -

Shivali SharmaCreative -

Sunil ShindeAssociate Creative Director -

Valerie MadonChief Creative Officer -

VMLY&R IndiaAgency -

VMLY&R MumbaiAdvertising Agency -

Cannes Lions Winners 2022 -

MAHESH AMBALIYAAssociate Creative Director
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