![](https://s3.eu-west-2.amazonaws.com/img.creativepool.com/files/profileimage/db/ef/dbef4e896eed4028462fc2fc0743549f_medium.jpeg)
Magnus Kallas
Web & Print Designer
ABOUT
Print campaign concept for Toyota Hybrid cars. Together with a web app the idea was to demonstrate acceleration and recharging myths of hybrid engines. Green example translates: "You can keep the green light" and red example: "Don't be afraid of the red light". Print design backgrounds were made of real paper sets.
Winner of Golden Egg 2011 Youth Gold
Back to Competion work for Toyota Hybrid project