ABOUT

Becoming a new parent is a really exciting time. Of all the stages in a child’s development, however, weaning is one of the ones that most often causes mums and dads to worry. There are lots of conflicting pieces of advice and plenty of different sources of information to choose from. It’s tricky for parents to know what’s best for their little one.

Ella’s Kitchen launched in 2006, and have quickly become the number 1 baby food brand in the UK. Whilst they’ve never advocated a specific ‘way’ of weaning, they’ve always been on a mission to help children develop a positive, healthy relationship with food. More and more evidence suggests that children’s food preferences can be influenced from a very early age – which makes getting the right advice on weaning more important than ever.

To help mums and dads make weaning a happy and fun success, we worked with Ella’s Kitchen to launch the Weeny Weaning Channel – the world’s first YouTube channel dedicated to weaning, and a go-to resource for any questions on this sometimes daunting, always messy, time in their baby’s life.