ABOUT
This project was a collaboration with Fossil to promote their ring watch, with a brief that allowed full creative freedom in how the product was interpreted.
I chose to build the concept around the idea of slowing down time. I placed the ring watch within an immersive, nature led scene where time feels expansive and less rushed. The composition brings together people and botanical elements to create a sense of presence.
The colour palette was intentionally uplifting and vibrant with the goal to keep everything feeling light and optimistic. The watch sits at the centre of the scene, integrated into the world of illustration.
The illustration was created in Procreate, from initial sketch through to final artwork. The final deliverables were used across social platforms, alongside a process video showing the development of the piece and how the product was incorporated into the composition.
Back to Fossil - Ring Watch Campaign project
The Artist as Photographer
Ken Gerhardt Photography
South Africa
Dan Ayris
Midweight Graphic Designer, Whistlejacket London
United Kingdom
Samira Deb
Conceptual artist & independent art director, sdebbah studio
Estonia
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine