ABOUT

I was commissioned to create a suite of illustrations celebrating the diverse ways families are formed, from single parents to LGBTQ+ couples. The brief was to visually represent accessibility, inclusivity and the sense of care at the heart of Kind ivF's mission.

We leaned into my abstract illustration style, using flowing organic shapes and soft gradients, while staying closely aligned with the client’s color palette. My goal was to balance warmth and hope with a modern, editorial aesthetic that would resonate across both digital and print applications.

The final illustrations were delivered in multiple formats for cross platform use and the campaign successfully highlighted Kind iVF’s dedication to making fertility treatment inclusive and emotionally supportive.