ABOUT

A talented artist that mostly creates beautiful poster art gifts, needed to rebrand and up her game. Brainstorming for a name we ended up using the initials of a unique saying that she herself uses often and of course is now created as a tagline for the brand. Thus LIIN designs was created by her unique "Luck It Is Not" saying.

I used the two i's with a playful twist to catch the eye for the logo mark icon and to focus on them in order to make it more recognisable as well. Since her audience is mainly female the colour palette is following that soft romantic feminine dusk pink rose monochromatic scheme.