ABOUT

As Initiative developed a new tool that helps discover why people buy certain products and services, they needed a new logo and a way to show the tool off to their clients.

As the tool focuses on people, their personal preferences and buying patterns, the designs that I created highlight these features by using soft edges, bold colours, dynamic layouts and hand lettering, as well as using fun and engaging language throughout.

Furthermore, rather than being a digital presentation, the information about the tool is presented in the form of a cross-folded poster printed on recycled paper, making the introduction feel more personal and intriguing.