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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
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creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Workshop
How to hire a Technical Illustrator
Workshop
How to hire a Visual Effects (VFX) Designer
Workshop
The art of emailing disguised as the art of waffling
Workshop
How To Create a Double Exposure in Photoshop
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Photography 411: Orientation and viewpoint
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Photoshop: what's new?
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Weighty issues. Did advertising make us fat?
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Against The Wall. A digital ad for TicTacs says much about the state of online advertising.
Workshop
Brand Stretch
Workshop
Excuse me, m'colleague, do you have a gun handy? If not, I'll just shoot my own foot...
Workshop
2014 Salary Guide & Survey
Workshop
Well done you! Why the Halifax campaign is so insulting.
Workshop
Why on earth do I need a copywriter? I speak English and own a computer...
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Enter The Lovie Awards by 13 June
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Game On. The toughest creative challenge in TV.
Workshop
Where's the glamour? They said there'd be glamour!
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'Let's Go Home'. Those inexcusable movie cliches named and shamed.
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Beyond Bling: Designing Premium For The Masses
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How to be right.
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Fighting fires. Why that Vodafone ad is such a terrible mistake.
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"Content is crap". Does ITV's Simon Daglish have a point?
Workshop
The Flying Spaghetti Monster and the nature of belief
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Bingo & beer. Just how much damage has Grant Shapps' ad done to his party?
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Don't get it right, get it won. What the bower bird teaches us about pitches.
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No reply. Are contact forms a waste of time and pixels?
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WCRS Creative Director. Get to know Billy Faithfull.
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How 'ambition' became a dirty word.
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It's over. Is it ever okay to fire a client?
Workshop
Bluemarlin Creative Direction: Guy Williams on the rise of water category
Workshop
Poor spelling, bad punctuation - what defines a professional writer these days?
Workshop
Connoisseurs can look after themselves, but how can wine brands attract the mainstream?
Workshop
The Nike+ FuelBand and your guilt ridden-January self.
Workshop
Anatomy Of A Headline
Workshop
How to get your work noticed by a Creative Director
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Compromised. The joy of having your gmail hacked.
Workshop
Learn to speak media. Why saying what you mean has never been less popular.
Workshop
How to use Madeit
Workshop
On the near future of wearables
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