VCCP launches Car Park Poker for Virgin Games

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Vlad, history’s most improbable vampire, returns for his latest jaunt with Virgin Games. This time he’s turning everyday situations into fun social games, starting with a car park #CarParkPoker, a live-streamed game that people can engage with through Facebook Live.

Vlad’s in a car park and he’s filled the parking spaces with giant playing cards. Whichever cards are still visible in the vacant spaces form the poker hand. As cars go in and out of the car park, the poker hand constantly changes – getting higher and lower.

Players watch through Vlad’s CCTV system on Facebook Live, keeping their eyes peeled for the highest hand. When they think see it, they can call out in the comments below the live-stream to be entered into a prize draw to win £5,000. Plus there are £3,000 worth of Virgin Gift Cards to be won throughout.

This will be a social and digital campaign, with the pre-promotion films featuring Vlad running on Facebook, Instagram and Youtube. The main event will play out on Facebook Live from 12:30pm (BST) here.

Simon Mizzi, Marketing Director from Virgin Games commented:

“Car Park Poker is an industry first in terms of scale and concept. The larger-than-life idea is driven by Virgin’s irreverent, fun loving proposition as well as the fun we have as a gaming brand. Using our mischievous character, Vlad, we’ve injected some fun into everyday situations to surprise and delight our audience.”

Matt Lloyd, Creative Director, VCCP, added:

“It's a fun, free, simple little game that anyone can play. You don't need to be an expert on poker. Or car parks.”


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