Technology

*

Beer can QR codes tell stories of songs that were Big in Japan

Published by

Rock-themed craft brewery SingleCut Beersmiths has gamified the labels of its latest IPA, Big in Japan, to tell stories of well-known songs that got their big break in the country.

The unique can packaging created by Zulu Alpha Kilo honours four classic rock songs that literally made it ‘big in Japan’ via QR code technology, which is also a hit in the Asian tech world.

The ‘name that tune’ game presents intricate visual clues that symbolise the lyrics of legendary songs and scanning the codes will take consumers from the clues to the music on Spotify.

 

 

To announce Big in Japan to SingleCut fans in New York City, where the brewery is based, and Toronto, western audiences were targeted through Instagram Stories that adapted the QR code beer labels for the social platform.

In Tokyo, BIG IN JAPAN was promoted to the city’s growing craft beer scene to help make the full-bodied IPA the next great cultural crossover.

“Rock and craft beer fans are extremely passionate all over the world, so we wanted to match that energy with an idea that could translate across continents,” said Zak Mroueh, founder and chief creative officer of Zulu Alpha Kilo.

 

*

*

*

*

Comments

More Technology

*

Technology

Blueclaw urges agencies to use FaceApp for good

Leeds-based digital agency Blueclaw has changed its name to 'GreyClaw' and is challenging other companies to do the same to raise money for Age UK. The SEO specialist has replaced its staff photos on its Meet the Team page (below) with elderly...

Posted by: Creativepool Editorial
*

Technology

Why your small business must invest in cyber security

You'd be forgiven for thinking that, since the internet has been around for such a long time and is used for everything including (and perhaps especially) business, that it's safe to use. And maybe this is why some business owners don’t invest...

Posted by: Reporter
*

Technology

Get Unlikely Business Lessons from Mailchimp

Email marketing platform Mailchimp has launched a new original video series charting the success and failures of three very different entrepreneurs. Introduced through the company’s new business entertainment platform Mailchimp Presents and...

Posted by: Creativepool Editorial
ad: Date a Creative