Displaying 361 - 396 of 2241 results
Lemon8, TikTok’s sister-app is an innovative social media platform that aims to revolutionise the way users connect and express themselves online. Described as a romance of Instagram and Pinterest, with its unique blend of visual and written...
Posted by: Creativepool Editorial
Pets at Home, the UK’s leading pet care business, has unveiled its first location to receive an extensive refurbishment following the launch of its new identity. The new retail execution of the brand, put together by Household, is the next...
Posted by: Creativepool Editorial
How did you get into the industry? I always knew I would have a career in art or nature, but I never imagined that I could combine both passions so seamlessly. After getting a degree in graphic design and working for graphic design companies I...
Posted by: Creativepool Editorial
How did you get into the industry? Since I remember I have always been creative and good at art. When I was 11 I found photoshop on the computer and got really good at photo manipulation. However, after completing my university degree in Business...
Posted by: Creativepool Editorial
Storyboard artists play a crucial role in visual storytelling for various creative projects, including films, animations, video games, commercials, and more. Their ability to translate ideas into visual sequences helps directors, writers, and...
Posted by: Creativepool Editorial
Coley Porter Bell has embarked on a major packaging rebrand, telling the stories behind the food, and bringing consistency and clear navigation to over 1000 products for Tesco’s “Finest” range. This incredibly ambitious rebrand has...
Posted by: Creativepool Editorial
As creatives, we’re forever being told to lean into our wilder impulses and “think different”. But if standing apart is so vital, why are we seeing so many brands following the same trends and looking so interchangeable? Brands...
Posted by: Benjamin Hiorns
How did you get into the industry? I studied and qualified as a Graphic Designer where I worked for many years. During this time, I found a passion for 3D animation which I then self-taught myself and began introducing this into my job and...
Posted by: Creativepool Editorial
In the vast realm of technology and innovation, one company has consistently stood out for its ability to captivate the world with its unique and defiantly iconic approach to branding: Apple. From its humble beginnings in a Californian garage and...
Posted by: Benjamin Hiorns
Research conducted by Kantar has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic is already performing far beyond industry benchmarks. After launching the sonic identity in late 2022, international creative...
Posted by: Creativepool Editorial
An emotive ad voiced by rapper AJ Tracey that captures the hopes and dreams of young people from the estate surrounding Grenfell Tower is being released today, as its creators call for the ad industry to buy shirts and help keep the dreams of these...
Posted by: Creativepool Editorial
How did you get into the industry? After several years surviving in retail after finishing university, I ended up moving to Toronto, Canada and got my first job as a 3D scanning artist and modeller for SGSCO. It was great fun using industry leading...
Posted by: Creativepool Editorial
It’s so important to make sure that all UX design is accessible to any users that try and gain access to it, but how do you make sure that your design is as accessible as it can be? Design is only going to be useful if it’s accessible...
Posted by: Creativepool Editorial
When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...
Posted by: Benjamin Hiorns
TGI Fridays, the American-inspired cocktail and restaurant chain, and brand building agency Boldspace, recently launched TGI’s branding revamp. The company is reinstating ‘TGI’ into its name, after the UK business rebranded to...
Posted by: Creativepool Editorial
If you’re a creative currently in the midst of an existential crisis; you’re not alone. On paper there should be nothing to worry about. After all, creativity is subjective and reactionary, while AI is objective and purely logical. Never...
Posted by: Benjamin Hiorns
Beer and music are two things I’d probably struggle to live my life well without. There is also a definite link between the two. I mean, who has ever been to a live gig and not been struck by the sticky floors and the ridiculous queue at the...
Posted by: Benjamin Hiorns
Brands continue to defy expectations and grow their ad budgets, despite the unstable macroeconomic situation. In no area is this more true than CTV. Its meteoric growth does not look to be slowing anytime soon with spend set to reach £2.31...
Posted by: Creativepool Editorial
Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...
Posted by: Creativepool Editorial
Beck's recently introduced Beck's 70+, a limited edition beer specially designed for more mature drinkers. As our taste buds age, we develop more resistance to bitter flavours, and Beck's has created a new formula that compensates for this change by...
Posted by: Creativepool Editorial
“Apple can do no wrong.” This was a mantra that seemed to permeate the first two decades of the century, when innovation after innovation continued to spill out of Steve Jobs like a golden faucet. Tim Cook is no Steve Jobs. While...
Posted by: Benjamin Hiorns
Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...
Posted by: Creativepool Editorial
How did you get into the industry? When I was 18, I was lucky enough to meet someone working in the industry while on vacation in Portugal. We were driving around town and he pointed to a poster he had designed, and I was drawn to the idea of...
Posted by: Creativepool Editorial
How was your company born and where are you based? We began our journey 11 years ago as a typical photography post-production company. However, we soon realized that the world of CGI offered incredible opportunities for creativity and...
Posted by: Creativepool Editorial
Ben Ducker, Executive Creative Director at Journey Further, offers valuable insights for brands seeking to captivate audiences effectively and deliver powerful creative whilst managing tighter budgets and highlights the importance of data-driven...
Posted by: Creativepool Editorial
With design critique, especially within the passionate world of sports, it’s easy to jump in two footed to disparage any new identity. However, the North American World Cup 2026 logo has the potential to become as memorable as Mexico 1968 or...
Posted by: Creativepool Editorial
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
When it comes to executing successful projects, hiring the right professionals is crucial. A project designer plays a vital role in shaping and bringing ideas to life. This article aims to guide you through the process of hiring a project designer,...
Posted by: Creativepool Editorial
Earlier this year, Grizzly collaborated with cloud security company Zscaler to evolve and energize its brand as a catalyst of transformational growth, paving the way for it to become a loved and recognized technology brand. We spoke to Grizzly CCO...
Posted by: Creativepool Editorial
How did you get into the industry? Prior to coming to London, I studied Communication Design in Stuttgart, Germany. Before that, I did an apprenticeship and trained as a fine art silkscreen printer. I got into branding and visual identity design...
Posted by: Creativepool Editorial
The drive for consumer privacy has shaken up the ad industry, forcing brands to look at how they target their audiences. And it’s not a bad thing. Google’s imminent removal of third-party cookies means consumers will no longer be followed...
Posted by: Creativepool Editorial
KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. In fact, it’s a slogan so well-known that you don’t even have to finish it or add the...
Posted by: Creativepool Editorial
Girlguiding, the iconic British brand which is the UK’s largest youth organisation dedicated completely to girls, has launched its most transformative rebrand since being founded 113 years ago. Launching on International Women’s Day, the...
Posted by: Creativepool Editorial
Brand design agency Free the Birds has collaborated with cult beauty brand, Sunday Riley to elevate its in-store retail experience for customers. The agency has created a cohesive brand vision that ensures the brand is recognisable to its core fan...
Posted by: Creativepool Editorial
Graphic design is an essential element in today's digital age, as it can help businesses communicate their brand message and stand out in a crowded market. However, not all businesses have the skills or resources to create high-quality designs...
Posted by: Creativepool Editorial
NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity. At the heart of the work sits NESQUIK’s much-loved iconic mascot, Quicky, who has been reimagined for a digital future....
Posted by: Creativepool Editorial