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Leaders

Jack Morton brought in the London New Year with a charitable bang!

Say what you want about Boris Johnson, but the bumbling buffoon/Mayor of London really knows how to put on one hell of a show! His New Year’s Eve fireworks, delivered in partnership with Unicef, saw in 2016 with a truly breathtaking show...

Posted by: Creativepool Editorial
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Inspiration

How AKQA became our 2020 Agency of the Year - #AnnualSpotlight

It is not every day that you get to become Creativepool's top ranked digital agency. The folks at AKQA are all incredibly talented and work hard to make sure their unique voice is heard in the industry, and no one year passes without them sharing...

Posted by: Creativepool Editorial
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Leaders

Why 2021 must become the year of inclusive workplaces

Though Covid has somewhat strengthened some workplace ties between employees, there's still a significant portion of the workforce which doesn't exactly feel more connected than before. In fact, this physical distance seems to have hurt the industry...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2021: Committed to Change for the 8th Year in a Row

Where to start with the past 12 months? The year 2020 AD has been... interesting to say the least. There isn't a single person, company, agencies or otherwise who can claim not to have been affected by Covid-19. And as we all wait for the vaccines...

Posted by: Creativepool Editorial
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Leaders

How can brands be more honest in the year ahead?

In the aftermath of Covid-19, we already know that only the strongest and most loyal brands will stand. After a year like 2020, it is no wonder that consumers are looking to connect with brands and their ideals, prompting the dawn of a new era for...

Posted by: Creativepool Editorial
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Inspiration

2021: Predictions for an Unpredictable Year

One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...

Posted by: Wolff Olins
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Industry

Most freelancers will need nearly a year to recover from the COVID crisis

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Workshop

A year into my first design role

Being part of the Brandpie team has been both gratifying and a huge learning curve. Starting your first graduate job undoubtedly is both an exciting and overwhelming experience. Working with creatives from multiple disciplinary areas has broadened my...

Posted by: Jess Patel
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Leaders

Year 2 Recap + I Have Officially Been Spoofed

Year two in the books for this creative advertising channel. I think it's been pretty successful. Lots of love and positivity + we got spoofed haha. Here is a quick 'thank you' video: I appreciate each and every one of you who has made me a part of...

Posted by: Kevin Forister
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Leaders

IGTV: One year on and a hotbed for creative marketing

This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...

Posted by: Creativepool Editorial
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Leaders

Talking Cannes Lions 2019: Key themes from this year's festival

As the dust settles after another sun-drenched week in the South of France, a selection of industry experts give their views on the key themes in 2019. Aside from the usual networking, parties and late-night Gutter Bar action, here's what else made...

Posted by: Creativepool Editorial
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Leaders

One year on: Winners, losers and what we've learned from GDPR

This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...

Posted by: Creativepool
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Industry

Annual 2019: People's Choice and Influencer of the Year voting open

Voting is now open for Creativepool’s People Choice and Influencer of the Year awards for Annual 2019. The Annual celebrates and showcases the best work, people and companies from over the past year and is the only creative awards competition...

Posted by: Creativepool Editorial
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Features

The most sought after celebs of 2018 and ones to watch next year

2018 was the year when Harry married Meghan, Cardi B went stratospheric, and football brought the world together. Shutterstock has analysed search and download data to determine the past year's most searched for newsworthy names and events around...

Posted by: Shutterstock
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A year of OOH with Primesight

In 2017, Primesight continued to expand in the world of OOH with the introduction of InLinkUK, winning more airport media contracts and enabling more creative solutions than ever before Here's a round-up of another incredible year: The Wish: 99...

Posted by: Primesight
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Leaders

The Year in Design 2017

Netflix get Abstract for the Art of Design series (January) Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...

Posted by: Benjamin Hiorns
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Leaders

The Year in Tech 2017

Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...

Posted by: Benjamin Hiorns
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Leaders

Gender equality is the hot topic at Cannes this year

J Walter Thompson London has teamed up with Creative Equals to place a spotlight on the low levels of women at the top table of creativity at this year's Cannes Lion. Together, they are launching #TheFemaleFilter; a campaign which will analyse the...

Posted by: Benjamin Hiorns
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Leaders

Adobe brings to life the 100-year old brushes of Edvard Munch

Adobe has today announced an innovative, first of its kind project, The Hidden Treasures of Creativity, which will digitally recreate the over 100-year old paint brushes of Edvard Munch to inspire a new generation of master painters. In collaboration...

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy celebrate a year of Pokémon Go

It might not seem like it, it's been almost a year since the international phenomenon that was Pokémon Go made its debut. Whilst the numbers of Pokémon players has dwindled significantly in recent months, the game still rides high on both the Apple...

Posted by: Creativepool Editorial
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Industry

The Freelancer Event of the Year: National Freelancers Day 2017

June 8th is going to be a big day in everyone’s calendars, but for freelancers in particular. That’s because it’s not just the general election, it’s also National Freelancers Day! So book your tickets, drop off your ballots...

Posted by: IPSE
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Industry

AKQA Launches the 12th Year of Future Lions – Beyond

Announcing the 12th year of AKQA’s global student competition in collaboration with Cannes Lions International Festival of Creativity. This year, Future Lions is calling on enquiring minds without limit. Those who are willing to look beyond...

Posted by: Ian Wharton
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Leaders

In Discussion with AKQA: Creativepool’s Agency of the Year

Imagination, technology, art, and science fuse together at the heart of the international agency, AKQA. Founded 22 years ago in London by Ajaz Ahmed, the agency has seen significant growth in this time, boasting over 2,000 global employees and 21...

Posted by: Creativepool
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Leaders

Burger King announced as Cannes Lions Creative Marketer of the Year 2017

The Cannes Lions International Festival of Creativity has announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the...

Posted by: Creativepool Editorial
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Leaders

2017 is the year we finally learn that women are not objects

A weekly roundup of the most important news from the advertising awards world Interaction Awards This week, the Interaction Awards announced the winners of its 2017 edition. The Best of Show winner went to “Kinetic” for One Million...

Posted by: TheNextGag
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Leaders

Top 10 Ads of the Year: 2016

Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...

Posted by: Benjamin Hiorns

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