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Displaying 1513 - 1548 of 1998 results

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Workshop

How we ate our own dog food and turned it into magic | #CreativeCaseStudy

The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...

Posted by: Creativepool Editorial
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Workshop

SEO Corner - Building useful content briefs

Working closely with content marketing teams is an inevitable part of the SEO professional’s daily life. A majority of the interaction happens through managing the creation of content. SEOs, for better or worse, put their watchful gaze on each...

Posted by: Creativepool Editorial
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Workshop

Tackling the wild world of social with Hootsuite | #BehindTheBrand

Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...

Posted by: Creativepool Editorial
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Features

STB Client Perspective: Finding the Right Agency Partner.

Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...

Posted by: Stocks Taylor Benson
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Inspiration

Templates, tropes and other t-shapes

Hanging up on the wall in the office there are a whole bunch of stencils that interior designers and architects used to use daily when setting out plans on paper. There’s everything in these glorious little plastic worlds, from tables to...

Posted by: Richard
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Industry

Automating the past: 10 iconic ads reimagined using AI | #HistoryMonth

The great fear behind artificial intelligence is that it will somehow end up replacing us entirely. Until recently, I would have said these fears are unfounded but then I stumbled upon the incredible horror that is NVIDIA GauGAN - an AI that can...

Posted by: Benjamin Hiorns
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Industry

Shining the #MemberSpotlight on "that motion guy” George Hurrell

While he is more often than not simply referred to as "That motion guy", George Hurrell is actually a motion and animation specialist with a background in visual communication and design. With over 15 years of studio experience working...

Posted by: Creativepool Editorial
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Features

4 top tips for a successful creative job interview

Most people think they have interview preparation perfected, but you’d be surprised by how many people overlook basic elements, and some simple improvements, which can be key to your success. We’ve gathered the top 4 tips to make your...

Posted by: Hanover
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Workshop

Has the disappearance of cookies reignited creative video advertising?

The invention of cookies in 1994 changed the web forever. And with their 'death' in 2023, the fate of the internet hangs in the balance again. The disappearance of cookies has kick-started a new era of innovation in online privacy, and reminded us...

Posted by: Creativepool Editorial
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Features

Jobfishing - The fake design agency that catfished 52 creatives

Everyone loves a good con story. You only have to see the success of the recent Anna Sorokin drama and Tinder Swindler documentary on Netflix to see how infatuated we all are with the seedy inner-workings of a good long con. But the latest big con...

Posted by: Benjamin Hiorns
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Features

Why (most) freelancing platforms are complete bullshit

Ask any freelancers that’s been working for more than a few years and they’ll probably turn their noses up at the very mention of freelance platforms like Upwork and Fiverr. For my sins, I’d probably count myself amongst the...

Posted by: Benjamin Hiorns
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Leaders

A conversation about IceCream, Hobbies & WH Smith...

Where do you get inspiration from? The typical answer here is to say ‘from everywhere’ but that’s really flipping unhelpful to those reading thinking, I really need some inspiration, where do I look. I was once in a meeting with...

Posted by: Simon Manchipp
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Workshop

3 simple ways to gracefully turn down freelance work this Christmas

This Christmas is set to be one of the biggest ever, as the world returns from a couple of years in lockdown looking to really enjoy the holidays this time around. Some freelancers have been struggling to find work in the last few months of this...

Posted by: Antonino Lupo
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Industry

Global creative calendar: November 2021

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Features

Is it worth it to burn yourself out for that pitch?

Some time ago, I took a few days to read an interesting little book by Bloomberg reporter Jason Schreier, named Blood, Sweat & Pixels. In it, Jason interviewed a number of game studios behind some of the most famous games, learning the crazy and...

Posted by: Antonino Lupo

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