Displaying 253 - 288 of 3291 results
There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins which have a supporting business model flimsier than a house of cards....
Posted by: The PR Boutique
It’s been a great and unique year for web design. Even as the world started opening up again, the best websites of 2021 demonstrated the need for brands and individuals to jump on the Digital Transformation ship, showcasing their capabilities...
Posted by: Antonino Lupo
It’s been a year of great recovery for the creative industries, but still not quite one in which everything was as opened up as we hoped. With so many creative professionals left at home with their own imagination, you can bet that the most...
Posted by: Antonino Lupo
Crafting a great and effective elevator pitch is an art. It is a daunting one for certain, but becoming a master at elevator pitches can make the difference between engaging an audience or having it doze off as you introduce your company or services....
Posted by: Antonino Lupo
Unless you have a little kid with an interest in horseriding games, you may have not heard of Star Stable before. It was our case when we were approached by Star Stable with a much interesting story indeed. Before Star Stable arrived in 2011, no one...
Posted by: Creativepool Editorial
3D artists are in high demand these days. We live in a three-dimensional world that demands accurate representation and that’s true whatever corner of the creative industries you find yourself in right now. The need to hire skilled and...
Posted by: Creativepool
We’re approaching a somewhat more ‘normal’ Christmas for the first time in about two years, with restrictions being lifted and the vaccine being successfully rolled out across the world. Yet, a simple look will be enough to realise...
Posted by: Antonino Lupo
As a concept, experiential marketing is all about taking risks and doing whatever it takes to create a bond between the consumer and the brand. An experience, after all, can be a thousand different things to a million different people but it’s...
Posted by: Creativepool
Annabel Mackie's hunger for knowledge and new challenges has few equals in this industry. That much is clear right from the onset, as you learn more about her incredibly multifaceted career and the breadth of experiences she was able to...
Posted by: Creativepool Editorial
Among other things, the pandemic crisis was a chance to re-ignite the conversation around mental health and rejuvenate the narrative with some much beloved (albeit often understated) themes. The past two years have seen a huge range of brilliant...
Posted by: Antonino Lupo
Facebook is... peculiar. Some users don't love it, but know they have to be there to avoid missing out. As a result, it has become a huge platform with growing numbers every year, a multi-billion dollar company which would do anything to protect its...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. Who are these amazing teams and why do they represent the best of the best in the realm of creativity? Delightfully...
Posted by: Creativepool Editorial
There is an untapped opportunity for brands, advertisers and marketers around the world right now: connecting with an audience that is still much wary of 'getting back out there' and to their old lives. We've been living in a much more closed-up...
Posted by: Creativepool Editorial
A healthier workplace is a better workplace. While there’s still a lot to do in terms of mental wellbeing, there used to be a time when mental health couldn’t even be remotely approached and only talking about it would make you appear...
Posted by: Antonino Lupo
The Annual 2021 winners have been revealed, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? To answer a question...
Posted by: Creativepool Editorial
Among other things, the Covid-19 pandemic has taught us much about authenticity, honesty and humanity. The Black Lives Matter movement and the murder of George Floyd kickstarted a new chapter in the debate on inclusivity and diversity, showing us the...
Posted by: Creativepool Editorial
No matter your field of expertise, unless you have been living under a rock for the past few years, you’ll have noticed that purpose is on the rise. The industry has never been more in love with purpose and storytelling - quite literally...
Posted by: Antonino Lupo
The Annual 2021 winners have been announced, and not without a few pleasant surprises. One of them was the introduction of a Grand Prix, a project which was able to secure a perfect score (10/10) out of all the judges on the Advertising: TV...
Posted by: Creativepool Editorial
For some curious reason, we humans tend to get excited with novelty pretty quickly. We struggle to see past the innovation, and the most progressive of us (a lot of creative people are, to be fair) get carried away with some doomsday comments aimed...
Posted by: Antonino Lupo
David Ogilvy loved Rolls-Royce. Even in the core of his professional life (the peak of Madison Avenue, around the Sixties), Rolls-Royce was already a premium car brand, one that was able to establish itself in the early Twentieth Century as one of...
Posted by: Antonino Lupo
Did you know that, whether your next client’s business is relevant to gamers or not, it doesn’t really matter anymore? Surely if you want to create a fully-fledged integrated campaign to target a gaming audience, you should probably...
Posted by: Antonino Lupo
Who said great sleep can't be engineered? British mattress company Simba has been working on mattresses that would capture the perfect essence of great sleep and, in order to stand out amidst the competition, the brand needed a campaign that would...
Posted by: Creativepool Editorial
Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...
Posted by: Creativepool Editorial
Based in North East England, Wonderstuff is a wonderfully ambitious branding agency with a great heart, committed to making each client's journey unique. Wonderstuff does not pitch. The team has been expanding solely through referrals and word of...
Posted by: Creativepool Editorial
Inspired by Mastercard and McDonald's in their respective sectors, Colgate saw a 'white space' in FMCG to tap into the realm of audio branding, and following their recent brand refresh, the time was right to start expanding the brand in this whole...
Posted by: Creativepool Editorial
Your client just dropped a bomb - they want a medical animation or MOA for a conference in four months. Let’s say, for the sake of argument, you have to produce an animation for the 2021 ASH Conference at the end of November. ASH is still four...
Posted by: MadMicrobe Studios
Sara Alam is 26 and the Marketing Manager of Saddington Baynes. She is talented and passionate enough that her determination and ambition will lead her anywhere, guiding her steady steps in a much competitive industry. The best part? She did not need...
Posted by: Creativepool Editorial
As technology progresses, the beautiful craft of animation becomes more and more advanced. We have now reached a level of detail close to photorealism, with Disney and Pixar leading the way in terms of production value in feature films. Raya and the...
Posted by: Antonino Lupo
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool Editorial
When you look at the history of post-production studio NAT Global Creative Services, the company is actually quite young. Founded in 2015 in Beijing by Ashwin Agrawal and Natasha Shetye, NGCS has grown quite organically since then, starting...
Posted by: Creativepool Editorial
With the consumer world increasingly moving online, brands are being faced with the challenge of developing top-notch platforms to replace otherwise clunky and dated experiences. Long gone are the days of stiff, counter-intuitive and painful User...
Posted by: Antonino Lupo
Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...
Posted by: Antonino Lupo
The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...
Posted by: Benjamin Hiorns
In all honesty, this is probably the best thing you'll see today. In our lives we all got used quite fast to how eccentric, creative and unique music videos can be. They always push the boundaries, going the extra mile to surprise us with daring...
Posted by: Creativepool Editorial
When we think of ads that made history, we usually focus on one particular aspect. We want to see the most expensive, the most effective, the one that made us all laugh or cry, maybe even the one who made us all wish we could start a class action on...
Posted by: Antonino Lupo