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Leaders

Do you suffer from FOBO? The curse of smartphone addiction

It felt weird and I couldn’t quite work out why. Something was different. And I don’t just mean it was a warm, sunny day in September rather than brass monkeys “shall we turn on the heating?” weather as we’ve been used...

Posted by: Ashley Morrison
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Features

AI panic as half of marketers fear for the future #FutureMonth

Economic uncertainties and technological advancements are changing the face of business operations across Britain and the rest of the world, with marketing professionals at the epicentre of these shifts. Recent research from SurveyMonkey has...

Posted by: Creativepool Editorial
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Workshop

Why good agencies shouldn’t fear recession

“The marriage of imaginative flair for business creativity and the diligent application of process is a match made in heaven to drive growth.” It’s no secret that the UK economy is in deep trouble. A botched mini-budget, consequent...

Posted by: Creativepool Editorial
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Inspiration

All the fun of the fear

Came across a scholarly paper titled ‘The Four Horsemen of Fear’ (how cheery!) published back in 2020 - remember then? Boy, was that a strange time. I think I was jolted back, catching Geoffrey Lewis’ amazing song ’It could be...

Posted by: Richard
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Leaders

How to visualise the fear of public speaking

Pritam Biswas, of The Commas, is the artist behind the design of Speechless, a pocket-guide to public speaking and effective communication that was launched last year. If you work in the creative industries and have ever been at a loss for words...

Posted by: Creativepool Editorial
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Leaders

Online vs offline: How valuable is going viral?

‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...

Posted by: Creativepool
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Leaders

McDonald's urge India to go offline

Leo Burnett India has launched a new campaign for McDonald's that urges people to “Share some quality offline moments” away from the distractions of the online world, and engage in more meaningful and less family time together at McDonald's. The...

Posted by: Creativepool Editorial
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Inspiration

Fear of music. Is this the most disturbing pop video ever?

Here’s an odd thing about rock music: the more frightening it tries to be, the more hilariously ludicrous it becomes. Ozzy can bark at the moon till the end of time, but he’ll still be more golden retriever than werewolf. Ronnie James Dio...

Posted by: Magnus Shaw
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Leaders

Mind your language. Why Spotify has nothing to fear from the ASA.

I've written before on the clumsiness and general lack of bite of the ASA (Advertising Standards Authority) and this week sees them back in action, in hot pursuit of Spotify. It seems the music streaming site recently threw out an email to selected...

Posted by: Magnus Shaw
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Leaders

Facing facts. Are Tesco's ad screens really as sinister as we fear?

Say what you like about Tesco, but they know how to create a fuss. A couple of days ago, the digital, broadcast and print media fell on a story about the retail giant and its latest advertising wheeze. As a plethora of reports rushed to tell us,...

Posted by: Magnus Shaw
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Inspiration

Nothing to fear. Why horror movies matter.

The most successful film in UK cinemas this week is 'Insidious 2'. Having seen the first 'Insidious' instalment just a couple of weeks ago, I don't think I'll bother with chapter two. The best horror movies are akin to long road trips through foreign...

Posted by: Magnus Shaw
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Inspiration

From London to Zimbabwe with Shift Engage | #CompanySpotlight

Founded in the heart of Zimbabwe after the founding partner relocated from London, Shift Engage was born out of circumstances and transformed a temporary move into a life opportunity for a number of talented professionals in Harare. An independent...

Posted by: Creativepool Editorial
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Leaders

How can brands adapt to change in the luxury sector?

As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....

Posted by: Imagination
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Leaders

How brands are using: Geolocation Marketing

What do Pokémon GO, L’Oréal and McDonald's have in common? Lots as it happens - all three have very effectively harnessed the power of Geolocation services in their quest for market domination. If you’re a little hazy on what...

Posted by: Kate Lewin
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Leaders

5 Minutes with: Geoff Foots, Creative Director at Guerilla

5 minutes with... Geoff Foots - Guerilla... Geoff Foots Creative Director, Guerilla... Website: guerilla.co.uk Twitter: @we_are_guerilla Facebook: Facebook.com/weareguerilla LinkedIn: Linkedin.com/company/guerilla-communications Tell us a bit...

Posted by: Creativepool
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Features

5 minutes with... Geoff Foots, Guerilla

Tell us a bit about you Hi, my name’s Geoff, I’m 5’ 7” with blue eyes and GSOH, I’m a Capricorn who’s married with three children, one beautiful grandchild (believe me when I say I don’t look old enough)...

Posted by: Creativepool
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Workshop

How to Hire a Furniture Designer

In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....

Posted by: Creativepool Editorial
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Industry

The Top 10 Most Asked Questions About The Annual - Answered!

The next Annual deadline is just a few days away! To help you with your submissions we have collected answers to the 10 Most Asked Questions about The Annual. 1. How do I submit my work? It all starts on your Creativepool profile. Choose the work...

Posted by: Creativepool
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Inspiration

#GettingToKnow Reckitt’s Ainhoa Robles

Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...

Posted by: Creativepool Editorial
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Industry

How to Hire an Artworker

In the dynamic and inspiring realm of design, the magic lies in the eyes of creatives who can transform ordinary concepts into extraordinary visual experiences. Whether you’re a prominent design agency or a budding design venture, selecting the...

Posted by: Creativepool Editorial
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Industry

Career paths: how do you qualify?

There are so many ways to get a career in design, but it doesn’t necessarily follow that you just need the formal qualifications to be a good designer. It’s absolutely possible to be good at design without any qualifications at all. Like with...

Posted by: Tony Clarkson
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Workshop

Making wellness look good with Wondersuff #CompanySpotlight

This week, we spoke to Paul Alderson, Managing and Creative Director at North Eastern wellness branding specialists Wonderstuff. Wonderstuff does not pitch. The team has been expanding solely through referrals and word of mouth, but their plans to...

Posted by: Creativepool Editorial
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Industry

The Implications and Complications of AI Branding #BrandMonth

There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...

Posted by: Benjamin Hiorns
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Industry

How to hire an Interior Designer

Whether you’re seeking to transform a house, office, or retail space, selecting the right interior designer is crucial. They play a pivotal role in achieving the desired aesthetics and functionality for your environment. Amidst numerous...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Sleek Events Founder Jennifer Davidson

Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...

Posted by: Creativepool Editorial

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