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Leaders

Shooting Prince Andrew

So it's 6.30 pm and I'm sitting feet up on the sofa with the telly on when my phone goes. 'Mark Harrison? You've been recommended - are you free for a shoot tomorrow?' "Who is it?" I reply with a harrumph. I ponder as I have a dishwasher being...

Posted by: Mark Harrison Photographer
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Leaders

Red vs Blue - Colouring Corbyn and Branding Bojo

Politics and marketing have never been so closely entwined in an age of 24-hour news and false facts. But after three years of Brexit burnout, the marketing teams behind the parties fighting in today’s historic general election have never had a...

Posted by: Benjamin Hiorns
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Inspiration

Open your ears – How brands can make sure they’re heard in 2020

It’s that time of year again when we start to cast off the shackles of what has been a rather turbulent year and look ahead at the beacon of hope that is the new year. In the first of our annual trend pieces for 2019, Michele Arnese, Global CEO...

Posted by: Creativepool Editorial
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Inspiration

I Suck

As creatives, we are so damn hard on ourselves. Every Art Director or Copywriter has felt like they suck or that they're an imposter at some point in their career. I know I've definitely dealt with my fair share of self doubt in my creative...

Posted by: Kevin Forister
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Leaders

Is an Internet Without Advertising Possible?

What does your digital utopia look like? Can the internet be governed? Or do we have to fundamentally change how it works? I believe that the internet would benefit greatly from having all advertising removed. It feels weird to think about that....

Posted by: Studio Black Tomato
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Inspiration

Colour me impressed - Shutterstock predicts the Colours of 2020

According to Shutterstock, the company that knows a thing or two about colour, it’s bold, saturated hues that are expected to dominate many of 2020’s top creative campaigns. It’s that time of year again where company’s start...

Posted by: Benjamin Hiorns
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Inspiration

Member Spotlight: The sleek and stylish retouched world of Paul Hill

Paul Hill is a freelance retouching artist originally from East London whose stylish and eye-catching work, which he himself describes as “high end, creative retouching,” has been lighting up Creativepool for some time now. Paul’s...

Posted by: Benjamin Hiorns
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Workshop

Tons Of Tips For New Art Directors and Copywriters

What advice would you give Art Directors and Copywriters trying to get into the advertising industry? This compilation video holds the answers to that question from over 15 Advertising Creatives. The advice varies from entry-level pros to seasoned...

Posted by: Kevin Forister
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Leaders

Consumerism in the regenerative age – 4 brands to lead the way

In a world that needs to rethink consumption, who’s leading the way in innovative design and astute behavioural change? Ethical consumerism isn’t a niche for brands to stay relevant anymore. It’s a driver of mass demand. In my...

Posted by: Proximity London
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Leaders

Is Son-Heung-min the biggest brand in South Korea?

Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it. The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...

Posted by: Creativepool Editorial
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Leaders

Almost Famous: Shining the spotlight on celebrity relations

Just how far does the apple fall from the tree? Does Sibling rivalry multiply in the face of fame? Barnaby Slater interviews family members of famous figures in new podcast series Almost Famous. You probably haven’t heard of Barnaby Slater....

Posted by: Tag Collective Arts
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Leaders

How ad agencies can tackle sexual harassment

One in 10 advertising industry employees have suffered sexual harassment at work in the last 12 months, a recent report by think tank Credos revealed. These shocking findings came despite previous steps taken by the industry to stamp out such...

Posted by: Creativepool Editorial
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Inspiration

How M&S brought the virtual world of Christmas ads to life

Every year, the highly anticipated Christmas advertisements mark the start of the festive season. As in previous years, the Christmas ads in 2019 follow the same generic theme of an emotionally-driven story where the public falls in love with the...

Posted by: Creativepool Editorial
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Leaders

Saatchi & Saatchi creates Fake Views for Operation Black Vote

Operation Black Vote (OBV) has launched a campaign that uses real quotes from politicians to encourage Britain's youth, particularly Black and Minority Ethnic (BAME) community, to register to vote. Created by Saatchi & Saatchi London, a hard-hitting...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: December 2019

While most of this decade is history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organisers are preparing to...

Posted by: The Darnell Works Agency
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Leaders

Holidays Are Coming as Coke launches biggest ever Christmas campaign

While many see the launch of the annual John Lewis ad as the sign that Christmas can truly begin, there’s nothing more iconic than Coke’s Holidays Are Coming spot. A few weeks ago, the brand's annual Christmas Truck Tour set off to tee...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Bringing politics home for the BBC

With the 2019 general election fast approaching in the UK, the BBC has launched a promo for its coverage leading up to 12 December. Created by BBC Creative, the film puts the power in voters’ hands by showing a diverse range of families across...

Posted by: Creativepool Editorial
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Leaders

Byron marks 12 years in the UK with new brand identity

It’s been 12 years since Byron arrived in the UK and since then a host of American-style diner restaurants have entered the scene including Five Guys, Patty & Bun and Shake Shack. With a successful decade and a bit under its belt, now Byron is...

Posted by: Creativepool Editorial
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Leaders

How travel brands can use influencers for global growth

Today, a deserted holiday destination is hard to find. More likely than not, you’ll be enjoying the sights alongside a wall of outstretched arms attempting to take the perfect selfie while a drone whirs overhead. The pressure to achieve the...

Posted by: Aaron Brooks
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Leaders

Animation meets live action in McDonald’s Christmas spot

Fast food chain McDonald’s has unveiled its Christmas campaign for 2019, which is based on a young girl with a big imagination and tells the story of Archie the Reindeer. Created by Leo Burnett London, Passion Animation and Outsider, the film...

Posted by: Creativepool Editorial
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Workshop

A creative's guide to getting a raise

Asking for a raise as an Art Director or Copywriter can be pretty terrifying. But it doesn't have to be. It just takes a little preparation, a little confidence, a little timing, and a little 4 minute and 26 second video. Watch at your leisure....

Posted by: Kevin Forister
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Leaders

How to visualise the fear of public speaking

Pritam Biswas, of The Commas, is the artist behind the design of Speechless, a pocket-guide to public speaking and effective communication that was launched last year. If you work in the creative industries and have ever been at a loss for words...

Posted by: Creativepool Editorial
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Leaders

Why Coke's zero sugar Cinnamon campaign lacks fizz

Coca-Cola has built some iconic and memorable advertising campaigns over the years and has certainly spread the festive cheer in regards to Christmas. From now until the end of the year, Coca-Cola UK has reintroduced its zero sugar Cinnamon limited...

Posted by: Steve Wignall
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Inspiration

5 marketing trends for 2020: Yuval Ben-Itzhak

2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, we predict that influencer marketing will continue to grow and that social commerce will achieve...

Posted by: Creativepool Editorial
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Leaders

The future with 5G

As we hurtle towards the end of 2019, and constantly find ourselves asking where the year has gone, we need to start considering what the world will look like as we head into the next decade. The ways in which consumers and brands interact are...

Posted by: Creativepool Editorial
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Leaders

Freedom typeface marks 30 years since the fall of the Berlin Wall

A film and new typeface inspired by original graffiti from the Berlin Wall has been created as part of a campaign to mark the 30th anniversary of the structure coming down in November 1989. The film, created by HEIMAT Berlin, includes sirens, dogs...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: You can't explain Zakri Williams' surreal sketches

Don’t try to understand what’s going on in Zakri Williams’ surreal sketches, says the freelance illustrator. Just enjoy the complexities of the drawings, which he creates with fine-liners, ballpoint pens, pencils and...

Posted by: Creativepool Editorial
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Leaders

Renault Clio's love story takes place across three decades

A new spot for the All-New Renault Clio follows a beautiful love story 30 years in the making as the car’s various versions remain an ever present. Created by Publicis-Poke, the spot is set to the iconic Oasis’ track Wonderwall and...

Posted by: Creativepool Editorial
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Leaders

D Double E voices first UK Christmas ad for IKEA

UK grime act D Double E provides the soundtrack to IKEA’s first ever Christmas ad launching today, as he waxes lyrical about being house proud and silencing the critics. The spot, created by Mother, features a couple who become racked with...

Posted by: Creativepool Editorial
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Leaders

The Freelancer Grind: Invoicing

Okay, so now the job is done, it’s time to invoice and get that money! Although you might think this is the easy part, sadly it’s not always the case. Staying on top of payments is important in making sure you get paid, on time, and...

Posted by: Hashmukh Kerai
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Leaders

Royal Mail puts its stamp on Christmas 2019

British postal service Royal Mail has unveiled its Christmas Special Stamps for 2019 with a new Nativity theme. Created by London studio Charlie Smith Design and paper-cutting artist duo Hari and Deepti, the collection is both contemporary and...

Posted by: Creativepool Editorial
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Inspiration

How to make the most of your Christmas holiday in 2019

Christmas is a time for friends, family and a nice break away from the office for most people, and this year, festive loving workers are using a holiday hack to maximise the period in 2019. The two popular options are either 12 days or 16 days...

Posted by: Creativepool Editorial
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Inspiration

The font resource guide

Have you ever seen a typeface you really liked in public and wish you knew how to figure out what font it was? Also, where the heck do you go to download awesome fonts for free? Today, we scour many resources to help you identify and pick fonts for...

Posted by: Kevin Forister

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