Displaying 289 - 324 of 1101 results
For 46 odd years, Cheil has been setting the pace of the Korean advertising sector and beyond by creating groundbreaking work and leading the way in terms of creative innovation. The agency's jaw-dropping case studies resonate all across the world...
Posted by: Creativepool Editorial
As we ease back into a new normal and things start opening up again, there are new avenues of profits for brands and advertisers worldwide that simply can't be ignored. Our favourred social media platforms have turned into proper digital...
Posted by: Creativepool Editorial
It makes sense for a lot of creative professionals to see themselves as builders or architects. Essentially, that is what we are doing: building narratives, telling stories, working with structures and raw materials to make something greater. This is...
Posted by: Creativepool Editorial
Intimate, natural, meticulous on lighting. So does photographer Yigit Gunel describe his style, albeit gladly and much humbly admitting he still has things to learn. Whether that be true or not, there is something in the artistry of Yigit which...
Posted by: Creativepool Editorial
No business is invincible. When Covid hit the industry, Ryan Hall from Territory Studio saw businesses big and small crumble under the weight of a scary societal crisis - but it was also a chance to reconnect with the industry's inner self, to find...
Posted by: Creativepool Editorial
Albeit a relatively small and young brand (it was founded in 2012, just 9 years ago), Farmdrop has a big pulsing heart that is driven by a desire for change and positive impact in the food industry. Committed to "fixing the foodchain", Farmdrop...
Posted by: Creativepool Editorial
There are few teams out there as dynamic as Path. Ever changing, looking for fast-moving clients and eager to leave an everlasting impact, the team at Path is one of incredibly talented professionals and just as inspiring leaders. Working in a...
Posted by: Creativepool Editorial
Rolling Stone has always been a brand ready to stand up for social causes. For too long our society has been used to the myth of "super-moms", by which family sacrifice and struggles were not shared but cherished for the female figure, thus leaving...
Posted by: Creativepool Editorial
It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...
Posted by: Bopper
When the results for the Q1/FY 2021 were released a few months ago, tales of recovery and hope started spreading across the industry, as optimistic figures of growth and recouped losses started popping up from the industry giants and beyond....
Posted by: Antonino Lupo
Horrendous rainbow suits are on sale, brands have momentarily added some multicoloured pizzazz to their logos and, if you’re lucky, you might get a mumbled “Happy Pride” as the barista hands you your flat white. It can only mean one...
Posted by: House 337
Clients. We love them, sometimes we hate them. They are what keeps this industry going - the makers of the creative sector, in a sense. Without them having needs, agencies wouldn’t be offering solutions; it is a business relationship based on...
Posted by: Antonino Lupo
Mixteca is a non-for-profit organisation providing essential services to Latinx immigrant communities in Brooklyn, NY. The support Mixteca provides to those communities ranges from mental health to adult education, immigrant rights services and more...
Posted by: Creativepool Editorial
To say 2020 was an eventful start to the decade would be a tremendous understatement. We've seen the industry come together even while apart, as a pandemic brought about one of the biggest social crises in the history of humanity and protests for...
Posted by: Antonino Lupo
Air pollution is deadly. However, as dangerous and fatal as its effects may be, people still perceive them as distant and something that doesn't affect their daily lives. That can only lead to more problems in the near future, and it is for that...
Posted by: Creativepool Editorial
Apple's new privacy update sent the world of advertising in somewhat of a turmoil. With the possibility for users to choose which apps track their data, a debate was started asto whether this was something Apple should do or not. First, Facebook...
Posted by: Creativepool Editorial
To those who closely observed the creative and advertising industries in the past year, it may seem like the pandemic was a catalyst for change and it brought about a shift in consumer habits that wouldn't have happened before. In truth, and at...
Posted by: Creativepool Editorial
To say that 2020 was a year of tumult is easily an understatement. With lockdowns, BLM protests and increasing awareness about climate change, it truly was an incredible start of the decade and one during which brands learned how to embrace purpose...
Posted by: Creativepool Editorial
The advertising clutter is real. According to research from the industry and beyond, consumers are exposed to an average of 8,000 ads every single day and all of these aim to sell products en masse, creating more problems than the ones they claim to...
Posted by: Creativepool Editorial
When it comes to period care, not everyone is considered. Period-subscription service Freda believes that access to period products should be human right, but today, at this stage, there still isn't enough awareness that menstruation is not 'just' a...
Posted by: Creativepool Editorial
Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...
Posted by: Creativepool Editorial
For a company that never entered The Annual awards before, Design Bridge came in during 2020 to utterly surprise us all. Pretty much all of their entered projects were either shortlisted or awarded a prize, and that is by itself the strongest...
Posted by: Creativepool Editorial
We’ve seen brands rise and fall during the last decade, but never as fast as in 2020. A correct approach to brand purpose could make or break a brand in the last year-and-something, and those regarding brand purpose as a shiny checkbox for...
Posted by: Antonino Lupo
We were quite surprised to read that Studio Noel's biggest challenge to its own development was... Michelle Noel, Creative Director. It takes some guts and definitely self-awareness to recognise your own limits, and Michelle did so quite beautifully...
Posted by: Creativepool Editorial
There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...
Posted by: Creativepool Editorial
How would you live knowing that one phone call from you could have saved someone else's life? Doing phone calls to report a knife crime can be hard, but as AMV BBDO's latest campaign for Crimestoppers recites, Hard Calls Save Lives. Following a...
Posted by: Creativepool Editorial
Early last year, Unilever doubled down on brand purpose and argued that investing more in purposeful communications is the smart thing to do for any brand. That was January 2020, and since then, a global pandemic has proven Unilever quite right, with...
Posted by: Antonino Lupo
The global vegan market is predicted to reach $31.4 billion by 2026. The rise of the plant-based diet has recently generated a whole new wave of consumer awareness in certain sectors, with environmentally conscious consumers looking for greener...
Posted by: Creativepool Editorial
The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...
Posted by: Creativepool
As the coronavirus crisis continues to hit cash flows, force redundancies and cause disruption to normal business operations, thousands of companies across the UK are currently operating on reduced marketing budgets. Though putting marketing...
Posted by: Creativepool
When it comes to pet food, there are arguably a handful of brands that sit at the top of the grand pantheon. Whiskers and Pedigree are perhaps the most immediately recognisable to even those who would never dream of letting a furry friend share their...
Posted by: Creativepool
The latest ONS figures show GDP shrank by 9.9% in 2020, the biggest decline since 1709. While the statistics are shocking, they’re not wholly surprising given the scale and severity of the pandemic’s effect on the global economy. The...
Posted by: Creativepool
There’s little doubt that the pandemic has fuelled the adoption of virtual experiences across the retail sector. From clothing to eyewear, furniture to beauty, there are few categories that haven’t ventured into AR, VR, 3D, Gaming,...
Posted by: Creativepool
The internet has been a pretty spectacular invention but it's not exactly been great for the environment. This is where Ecosia plans to step in and put a very green stamp on the search engine market. The concept behind Ecosia is that it's a search...
Posted by: Creativepool
Wunderman Thompson has an impressive track record in helping charities in the fight against domestic abuse, and the campaign below is an excellent proof of that. Born out of a partnership between the agency and domestic abuse charity Hestia, Team...
Posted by: Creativepool Editorial
Andrea Pierri thinks of himself as a creative video maker, and if there is one thing that certainly isn't missing from his videos, that is creativity indeed. From poetry to visual arts and communications, Andrea can gain inspiration from almost...
Posted by: Creativepool Editorial