Displaying 1 - 36 of 1104 results
When we enjoy our work, and it's a part of who we are, it's harder to be mindful of sneaky burnout gremlins. So how can we make sure we look after our mental health when our creative minds never take a break? Creativity isn’t just a job we...
Posted by: We Are Tilt
I recently directed a piece of video content which we hope will form the bedrock of a campaign driving awareness of a specific disease. The disease and its symptoms are taboo. The content and its story are empathetic. Sufferers of this disease...
Posted by: Matthew
Taking time out and reflecting on my first journey as a Founder, before I go again, I wanted to cast some light on an often overlooked reality. 72% of entrepreneurs are effected by Mental Health Conditions. There is much synergy between the creative...
Posted by: Ross Taylor
by Jessica Hazel. Aussies are well known for their cheery dispositions and sunny outlooks on life and this has never been more true since Melbourne Metro's new Public Service Announcement came to light earlier this week. 'Dumb Ways To Die' is a...
Posted by: Creativepool
Independent creative agency HarrimanSteel recently launched ‘Grow Beautiful’, an artistic creative campaign for renowned sustainable beauty brand, Davines. The film-led campaign showcases both the brand’s and the agency’s...
Posted by: Creativepool Editorial
Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....
Posted by: Alina Tytarenko
Sometimes the toughest opponents are the ones you can't see. You will hardly find a truer statement when it comes to mental health issues. The team at AMV BBDO saw an opportunity to talk about mental health and break the stigma through sport. It all...
Posted by: Creativepool Editorial
After over a year of travel restrictions across the entire Great Western Railway network, the brand wished to inspire travellers to rediscover the joy of travel and explore the many destinations across the network. They needed more than a campaign to...
Posted by: Creativepool Editorial
As the world focused on Covid, there were some unsung heroes still working behind the scene to raise awareness about the deadliest sickness of all. To raise awareness of people who are still going through cancer treatment in these difficult times,...
Posted by: Creativepool Editorial
Kindness matters. A simple act of kindness can boost both your mental health and the one of others, creating community and demonstrating support to those around you. Kindness is also the theme of this year's Mental Health Awareness Week, hosted by...
Posted by: Antonino Lupo
Styling brand ghd has launched its 15th annual Pink campaign through creative agency Southpaw in partnership with a host of worldwide charity partners. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years...
Posted by: Creativepool Editorial
UNICEF has released a powerful and creative new film featuring UNICEF Goodwill Ambassador David Beckham, which calls for an end to violence against children. Executed by animation and production studio, BlindPig, sister company of Absolute Post, the...
Posted by: Creativepool Editorial
Yesterday the World Wildlife Fund (WWF) and the Grey Group ad agencies '41?29! Media Internet' and 'Uncle Grey' (based in Turkey and Denmark respectively) launched a brand new campaign, which aims to raise public awareness regarding endangered...
Posted by: Benjamin Hiorns
GREAT, Pablo, and UNLIMITED recently announced the launch of the latest iteration of the Unicorn Kingdom campaign, with the world’s first ‘Ever-Changing Statue’ - a distinctive, 3D-hologram installation in New York City - to raise...
Posted by: Creativepool Editorial
Generally speaking, my annual Earth Day articles tend to revolve around collecting the most interesting activations from the year but this year, I was offered a pretty unique opportunity. A few weeks ago, I was contacted by Selina Donald, CEO and...
Posted by: Benjamin Hiorns
In the creative industries, the terms "green" and "sustainable design" are often used interchangeably. However, there are subtle but significant differences between these two concepts it might be important to understand if you’re a brand...
Posted by: Benjamin Hiorns
Social media is a lot of things. It’s a digital gateway drug for children, an advertiser’s parallel dream/nightmare and a tool for brands who want to get greater returns from minimal effort. That’s the cynic in me speaking, of...
Posted by: Benjamin Hiorns
Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...
Posted by: Creativepool Editorial
In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...
Posted by: Taker | Maker
AI might be a digital beast but it’s not without its carbon footprint. By its very nature, it’s a technology that requires large amounts of processing power and power requires fuel. The environmental cost of AI use in the creative...
Posted by: Benjamin Hiorns
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin Hiorns
This week, we spoke to Paul Alderson, Managing and Creative Director at North Eastern wellness branding specialists Wonderstuff. Wonderstuff does not pitch. The team has been expanding solely through referrals and word of mouth, but their plans to...
Posted by: Creativepool Editorial
Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...
Posted by: Dawn Creative
What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...
Posted by: Creativepool Editorial
How did you get into the industry? I started on the corporate side of things many years ago, working on events and marketing activation campaigns. But I always wanted to be hands-on and combine my communications degree with the more creative side of...
Posted by: Creativepool Editorial
Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...
Posted by: Creativepool Editorial
As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...
Posted by: Benjamin Hiorns
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | Maker
Fortune recently published an interview with Liquid Death CEO Mike Cessario, who is described as being ‘like a lot of 41-year-old guys who used to work in advertising. He likes whisky, bourbon, and Italian spirits, and has a sense of humor that...
Posted by: Novagram
In today’s digital landscape, the demand for high-quality app design is soaring. Whether you’re a seed-stage mobile app startup aiming to create the next big thing or an established company striving to stay relevant, finding the right web...
Posted by: Creativepool Editorial
If sarcasm is the lowest form of with then parody surely can’t be fair behind. Parody is a well-tried and tested form of humour used in everything from comedy sketch shows to major motion pictures. It’s an artistic form in and of itself,...
Posted by: Benjamin Hiorns
Overcoming Confirmation Bias To Improve Business Outcomes Of all the cognitive biases that affect business, confirmation bias might be the most insidious. It’s a challenge for many companies that can negatively impact performance. Smart...
Posted by: Lysle Wickersham
Whether you’re seeking to transform a house, office, or retail space, selecting the right interior designer is crucial. They play a pivotal role in achieving the desired aesthetics and functionality for your environment. Amidst numerous...
Posted by: Creativepool Editorial
This week we spoke to Anima Instanbul, to discuss the challenges and opportunities associated with being a production studio based outside of the European and US creative bubble. How was your company formed, and where are you based? Anima was...
Posted by: Creativepool Editorial
When discussing female designers’ contribution to the heavily male-dominated creative industries, there’s a specific focus on the heralded historical figures and individuals known to have paved the way, think Margaret Calvert, who...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I’m Chief Creative Officer at Saffron, the global branding and design agency. I oversee the work of our global design team split between London, Madrid and Vienna, making...
Posted by: Creativepool Editorial