Displaying 1 - 36 of 9299 results
When I first started out, I was always encouraged to pin my ideas to my office wall. I used an A3 layout pad and a fat black Pentel marker and just scribbled down whatever came into my head. Once I thought that I had something, I’d draw a...
Posted by: Creativepool
International music agency MassiveMusic has extended its global reach with the opening of a new office in Tokyo, as the worldwide network officially lands in Japan. Deciding that “the sun should never set on MassiveMusic,” the opening of...
Posted by: Creativepool Editorial
Technology has played an important role in challenging the traditional concept of ‘work’. The internet, as well as the mobility enabled by laptops and smartphones, has created a nomadic workforce. Partly as a result of this shift, the...
Posted by: Canvas8
The Marketing Store is one of Britain’s leading integrated agencies. Our London office has about 250 people, with around 100 creatives working across all disciplines, including promotional, retail, experiential, product and digital, the last of...
Posted by: Creativepool
Synoptic Office is an award-winning design consultancy working globally with leading cultural, civic, and business organizations to communicate ideas, build experiences, and cultivate new audiences. Designers Caspar Lam and YuJune Park originally...
Posted by: Creativepool Editorial
December is just a few weeks away (jeez) and we all know what that means: it is time to place happy Christmas wishes in every email signature, start humming holiday tunes and generally trying to have a more relaxed time as the end of year...
Posted by: Antonino Lupo
I was still in high school when a friend of mine showed me a distinctive ad, featuring a man as he talked directly at the camera. I had never seen an ad like that before - and certainly not in my overly traditional home country. To think that over...
Posted by: Antonino Lupo
'Keep safe, mate.' I think I’ve heard this more in the past few months than in all the years I spent in London. It feels like a new salute, something you are compelled to say in our email sign-offs or opening lines. I’ve even seen a topic...
Posted by: Antonino Lupo
If you have been reading Creativepool for a while then Kevin Forister is probably a name you’re well aware of. For years now, Kevin has been spoiling us with his weekly videos geared towards inspiring aspiring creatives and we’ve also...
Posted by: Creativepool Editorial
A view from Mike Cullis... I’m a big believer that a workplace should both reflect and inspire the spirit of a business because it has such a fundamental impact on teams of people, quality of work and, ultimately, success and profitability. Soul...
Posted by: Persuasion Communications
Soul has commissioned London artist Kate Philipson, aka Leopard’s Lunch, to create a series of striking murals to decorate the agency’s office interior. The artwork, entitled “Bubbling with Creativity, Oozing with Soul,” has a bold, pop art...
Posted by: Creativepool Editorial
Venturethree - United Nations Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...
Posted by: Creativepool Editorial
Gary McCreadle and Wesley Haines, former board partners and creative directors at BBH London and global creative directors on the Axe/Lynx account, have been taken on board by Whybin\TBWA as executive creative directors for its Sydney office,...
Posted by: Benjamin Hiorns
How did you get into the industry? After Uni, I worked a bit as an editorial illustrator for some sports magazines in Milan, when illustrators were still painting with brushes on paper - but was not the ideal scenario for me as I have always been...
Posted by: Creativepool Editorial
The advertising industry is still operating as it has done for the past 40 years. You only have to look at the share prices of the networks in the space to know this is the case. While we have started to see data and creative companies combining for...
Posted by: Rodney Perry
Like half the nation, it would appear, I chose to spend the first waking hours of 2024 washed out on the sofa in a booze and cheese-induced haze binge watching what I assumed was going to be a quaint, easy-going ITV drama. How wrong I turned out to...
Posted by: Benjamin Hiorns
Crafting ideas is what we do at Grand Central. Lately, I've been contemplating what defines a "big creative idea." After all, every agency aims to craft "big ideas." So, what defines a big idea? It must be multi-channel, possess mass appeal, be...
Posted by: Andy Gregory
A Radio Times survey recently revealed that two-thirds of people had watched one of their favourite shows again during lockdown, with 43% saying they did so to comfort themselves. Nostalgic videos set to a backing track of Simple Plan’s...
Posted by: Creativepool Editorial
As hybrid work continues to evolve, IT decision makers (ITDMs) and management teams are finding new ways to bring people together- both inside and outside the office - to communicate, collaborate and create together. With the ability to go into the...
Posted by: Creativepool Editorial
For my money, many of the most creative tech concepts of the last decade have been those unofficial projects created by the “fan” community. From the bizarre and wonderful custom synthesisers built by the enigmatic Love Hultén (see...
Posted by: Benjamin Hiorns
The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...
Posted by: Matt Batten
Thomas Hammerton is a freelance illustrator from South Wales with a lifetime of artistic experience behind him and a style that is at once familiar and anything but. A compulsive drawer from a young age, Thomas specialises in traditional artworks...
Posted by: Creativepool Editorial
Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....
Posted by: Antonino Lupo
If those four walls are getting a little overfamiliar how about a blast of creative refreshment? Two FREE places to any creative professional who's lost their job since the lockdown began. Special discount of 25% for Creative Poolers with the code...
Posted by: Richard Holman
A film and new typeface inspired by original graffiti from the Berlin Wall has been created as part of a campaign to mark the 30th anniversary of the structure coming down in November 1989. The film, created by HEIMAT Berlin, includes sirens, dogs...
Posted by: Creativepool Editorial
You there. Yes, I’m talking to you - the creative with an eye for disruptive advertising. You want to take a leaf out of Fleabag’s book and speak directly to your audience, right? In fairness, this whole ‘breaking the fourth...
Posted by: Google
Besides me saying the word 'positivity' a million times, this video is a quick rant on attitude in the advertising environment. It's vastly important and sometimes we forget how good we have it between late nights and tight deadlines. Staying...
Posted by: Kevin Forister
This morning, winter arrived in London, as the Night King was spotted travelling south on horseback from Hadrian’s Wall and descended on London, joined by a troop of White Walkers, with sightings at Oxford Circus, Tower Bridge and The Tower of...
Posted by: Creativepool Editorial
Ocean Outdoor, the premium digital out of home (DOOH) media owner, has launched its 8th annual competition to discover the best creative ideas in DOOH, using innovative and emerging technology and techniques. Ocean’s digital competition is now...
Posted by: Creativepool Editorial
There’s no such thing as “creative genius”. Everyone can be creative with the right tools and methods. As a matter of fact, we are more creative when we are working together with others. I have listed six steps to use when you...
Posted by: Maksimilian Kallhed
Corona, a symbol of Mexican spirit worldwide, has tasked ad agency Leo Burnett Mexico with creating a new campaign that highlights the importance of breaking barriers. The campaign; “The Wall,” aims to inspire and celebrate generations of...
Posted by: Creativepool Editorial
Idea. It’s a word we hear a lot. Idea this, idea that. Big idea, core idea, great idea, creative idea. Whatever they call it, whatever they mean by the word, our industry's obsessed with 'ideas'. But what actually is an idea? And how the hell...
Posted by: Emily Jeffrey-Barrett
BETC has taken a huge derelict flour and grain warehouse on the banks of the Canal de l'Ourcq in Paris and transformed it into a bold new office block boasting a large roof garden and plant-filled courtyards. The 20,000-square-metre Les Magasins...
Posted by: Creativepool Editorial
The London-based architectural studio Gort Scott has converted a rundown office block in the city's Walthamstow area into a hub for local creatives, featuring co-working spaces, maker studios and even a bakery cafe. Walthamstow Central Parade was...
Posted by: Creativepool Editorial
For the average Jane, the term Big Data is almost impossible to comprehend - or at least, it is to me. I’m well aware that data cloaks and polices every aspect of our lives and that my search histories, numerous email inboxes, online bank...
Posted by: Kate Lewin
As a writer, I know all too well that finding a place of true solitude in this world of perpetual distraction is no mean feat. Not only do we have to live in a constant battle with the very tools we use to ply our trade (social media is a wonderful...
Posted by: Benjamin Hiorns