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Leaders

Donald Trump vs Architects of America on Climate Change

More than 250 American architecture practices have signed an open letter to Donald Trump ahead of the president-elect's inauguration on Friday. A host of firms including Snøhetta, Brooks + Scarpa, Deborah Berke Partners and Lorcan O'Herlihy...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: BBC Three, Hula Hoops and other stories

Studio Output - BBC Three Studio Output has created a new brand refresh for BBC Three, which aims to help them reconnect with their audience by defining the brand's character and designing a new visual toolkit that's more relevant for the digital...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Mather tackle Cyberchondria for healthcare app Babylon

As a nation of hypochondriacs, it's become all too common for us to reach for Google to analyse our health concerns before actually booking a doctor's appointment. The problem is that Google often only serves to underline our worst fears, so before...

Posted by: Creativepool Editorial
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Leaders

CES 2017: 10 Stories from Day One

For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...

Posted by: Benjamin Hiorns
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Leaders

Top Tech Trends of 2017 from the Industry

AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...

Posted by: Creativepool Editorial
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Leaders

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Immersive Filmmaking in 2017

We’re in a unique moment in time which offers us the opportunity to blend traditional methods of filmmaking developed during the past 100 years with a new set of creative tools and displays in immersive content that allows filmmakers to engage and...

Posted by: Creativepool Editorial
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Leaders

RKCR/Y&R launch ultimate campaign for Thomson ahead of TUI rebrand

Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its planned rebrand to TUI in late 2017. The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast...

Posted by: Creativepool Editorial
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Leaders

Beatboxing carollers deliver alcohol to your door with Deliveroo

Beatboxing carollers remixed classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo. Launching in London last week, those first to use the service...

Posted by: Creativepool Editorial
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Leaders

Agency Christmas Cards: The Best of 2016

Celebrating the beauty and loud/quiet wonder (depending on your preference) of the festive season is something all agencies are essentially required to do, otherwise they'd undoubtedly be labelled as scowling humbug merchants. Still, some agencies...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Scandinavian traditions at NORM Architects

NORM Architects was founded in 2008 by Jonas Bjerre-Poulsen and Kasper Ronn. Based in the heart of Copenhagen, this architecture studio works in the fields of industrial design, residential architecture, commercial interiors, products and art...

Posted by: Kate Lewin
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Leaders

Cawley Nea\TBWA becomes TBWA\Dublin and hires new ECD

Cawley Nea\TBWA has rebranded as TBWA\Dublin, marking a bold new chapter in the company’s development. The move is intended to better reflect the “Re-founders” culture at the heart of the agency, which acknowledges the process of creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Liquid - Haymarket Media Group Haymarket Media Group has announced that creative agency Liquid, have been appointed as the creative and strategic partner for the British Style Collective 2017, presented by The Clothes Show. Following a competitive...

Posted by: Creativepool Editorial
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Leaders

GroupM Launches Data Business [m]Platform

GroupM, the media investment management group of WPP, recently announced the global launch of [m]PLATFORM; an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

BETC Paris - CANAL The French TV networks CANAL+ and CANALSAT recently united their forces in order to become one giant television destination: CANAL. To celebrate this holy union, the new entity asked BETC Paris to create a spectacular commercial...

Posted by: Benjamin Hiorns
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Leaders

Tesco and Rothco break pregnancy news on TV for Christmas spot

In the latest phase of and Rothco's Christmas campaign for Tesco Ireland, “Here’s to the Hosts,” the brand broadcasted the biggest surprise yet from Dubliner, Suzin. On Monday this week (November 21), young mum, Suzin, broke the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

McCann London - Subway Subway is releasing a new festive campaign to celebrate its limited edition new sub sandwich, the “Festive Feast,” which is packed with turkey, sausage, bacon, and cranberry sauce. The ad, created by McCann London,...

Posted by: Benjamin Hiorns
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Leaders

M&S and RKCR/Y&R feel the love in Mrs Claus Christmas campaign

Joining John Lewis, Sainsbury's, Morrisons and more in the festive fray, M&S launched its 2016 Christmas campaign over the weekend with the release of its highly anticipated “Christmas with Love, Mrs Claus” spot. “Christmas with Love” is its...

Posted by: Creativepool Editorial
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Inspiration

TARRA: A platform for women who create

A recent study by the Association of Collegiate Schools of Architecture showed that only 15% of licensed architects around the world are female, despite an even split of male to female students in architecture schools. Likewise, 2011’s A List...

Posted by: Kate Lewin
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Leaders

Because agencies can’t change on their own

The argument for diversity has been dining out for a long time now, with a lot of fat being chewed but no one quite swallowing. That is until a couple of big spenders, HP and General Mills, upped the ante with the threat of not spending their money...

Posted by: Andy Bolter
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Inspiration

Brand Case Studies: PAX - "The iPhone of Vaporizers"

In 2007, two Stanford Design Program graduates, James Monsees and Adam Bowen, came together and formed the company Ploom with the aim of innovating the portable vaporization market - an area which they rightly felt “lacked...

Posted by: Kate Lewin
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Leaders

The Microsoft Hardware Event (everything you need to know)

Whilst Microsoft might have made a name for itself as a software company, in recent years it's really been striving to make a big dent in the hardware market. This was underlined in dramatic fashion this week during the company's event on October 26,...

Posted by: Benjamin Hiorns
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Leaders

Make Democracy More Democratic with Sway

An alternative democracy app is being launched ahead of the US Presidential Election. “Democracy must be something more than two wolves and a sheep voting on what to have for dinner” says James Bovard. How many of us agree? With over...

Posted by: Creativepool Editorial
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Leaders

Southampton FC reveal fan-first digital platform from Delete

Southampton FC has launched a new club website in partnership with digital agency, Delete, which is part of a wider effort by the Premier League club also known as “Saints,” to create a market leading digital experience for the fans. Capitalising...

Posted by: Creativepool Editorial
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Leaders

Google enter the smartphone race in a big way with Pixel

It was only a matter of time. Google have been dipping their increasingly gigantic toes into the ever-widening smartphone pool for years now, but it's only now, when the market is arguably at its peak, that the tech giants have finally decided to...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Cheil Spain - WiZink WiZink, the bank formerly known as BancoPopular-e, has appointed Cheil Spain as its first creative agency following a pitch. Cheil Spain beat a number of undisclosed agencies to win the business and will now work on all brand...

Posted by: Creativepool Editorial

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