Displaying 1 - 36 of 1509 results
What is Simon Cowell? A TV presenter? A music producer? An pop manager? Well, undeniably all these things; but ultimately he's one of the most accomplished marketeers the UK has ever created. Just look at his greatest achievement. He not only...
Posted by: Magnus Shaw
Expanding the reach of a brand to a new segment of audience can be a tricky challenge to overcome, as it is arguably easy to make false steps and set yourself off to an unpleasant start. It is also just as easy to overshoot and aim for too much...
Posted by: Creativepool Editorial
MassiveMusic invites all music lovers to an experimental night for MassivePresents, a night of live music and exclusive product demo showcases by Novation. The British musical equipment manufacturer specialises in MIDI controllers, keyboards,...
Posted by: MassiveMusic
The new Nike Hypervenom 3 is being marketed as the “ultimate finishers football boot,” and to put it to the test, Nike created the “Strike Night” campaign to herald the launch of the all black boots with a head-to-head finishing competition...
Posted by: Creativepool Editorial
Code and Theory and Standard International, the company behind The Standard hotels and the majority owner of the Bunkhouse Group, have launched One Night, the first third-party app for hotels designed by a hotel company. Following the success of...
Posted by: Creativepool Editorial
In news that will no doubt have been celebrated wildly throughout the capital over the weekend (and commiserated by the city's Uber drivers), the long-awaited Night Tube is finally a reality! The Night Tube rolled out over the weekend with 24-hour...
Posted by: Creativepool Editorial
To launch a one-off special supplement (The Late Night Standard) ESI Media, owners of The London Evening Standard, launched a marketing campaign created by WCRS. First announced at Goodstuff’s Creative Showcase in June, The Late Night Standard...
Posted by: Creativepool Editorial
This Christmas, Stella Artois have given city-dwellers in New York and Buenos Aires a taste of something they don't get too experience too often; a starry sky. Together with lead agency Mother London, and production company UNIT9, Stella Artois has...
Posted by: Creativepool Editorial
Iv'e never been particularly intimidated by graveyards, but I think even I might balk a little and the prospect of spending a night under the Paris Catacombs, especially having recently seen the movie “As Above, So Below.” But Airbnb is...
Posted by: Benjamin Hiorns
Bates CHI&Partners announced recently that they will be hosting the Art Director’s Club (ADC) Portfolio Night, the world’s largest advertising portfolio review, in Singapore on Wednesday 20 May. This is a one-night-only event, which will be held...
Posted by: Creativepool Editorial
Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...
Posted by: Creativepool
As prizes go, having your own pub built is quite a nice thing to win. But so it was when McCann Manchester was voted global agency of the year across all of McCann Worldgroup. Having won the award this year, the Manchester-based communications...
Posted by: Ashley Morrison
You’ve been working on a nightmare brief for the last four days. It’s been a dog and so far you’ve come up with zero. You’re staring out of your office window and slowly but surely the panic begins to set in. It’s...
Posted by: Creativepool
Loab has set the internet alight in recent months. The haunting, AI-generated woman isn’t the first piece of art created by artificial intelligence, but she might be the scariest. Supercomposite, the musician who ‘discovered’ her...
Posted by: Creativepool Editorial
It’s often said, or at least I’ve heard, that, ‘well, everyone’s a designer’; the inference being everyone’s opinion is equally valid when it comes to really subjective stuff (like ‘design’.) But...
Posted by: Richard
Ask anyone my age (yes, I’m a millennial) and they’ll probably tell you the pandemic changed the way they think about work. For me, very little honestly changed. I’ve been a freelance writer for my entire professional life and have...
Posted by: Benjamin Hiorns
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. With stunning Gold and Silver awards won in 2020, it was not the first time that ITV Creative entered the competition,...
Posted by: Creativepool Editorial
As the world's most favourite Australian export, Kylie Minogue is quite clearly beloved on a global level and a personality any brand would want associated with its products. So when the folks at London Advertising got in touch with a ROXi TV ad...
Posted by: Creativepool Editorial
It’s Summer 2012. The hot Spanish sun is unforgiving as it beats down on the quiet streets of Borja, a medieval town a few hours north east of Madrid. Cecilia Giménez, an elderly resident, pictured below, takes shelter from the heat in...
Posted by: Richard Holman
We have a shared passion for music, me and my dad. When we watched this year’s Glastonbury, he was surprised he hadn’t heard of The Killers who headlined the Pyramid Stage on the Saturday night. I found myself trying to explain why this...
Posted by: Creativepool Editorial
Droga5 - Pizza Hut Kristen Wiig’s comedic genius for transforming into vast and varied characters, showcased for years on “Saturday Night Live,” has now been harnessed for a new Pizza Hut campaign created with Droga5. In two TV...
Posted by: Creativepool Editorial
Two icons of the weekend are partnering to deliver a feast of great food and fantastic entertainment to the nation on Saturday and Sunday nights. Just Eat, the leading marketplace for online food delivery, is to become the new broadcast sponsor of...
Posted by: Creativepool Editorial
O2 today announces an exciting new advertising campaign, centred on embracing the life affirming nature of live experiences. The campaign, appearing around the UK from today (Thursday the 2nd of March), features a bright blue rabbit as the ultimate...
Posted by: Creativepool Editorial
Publicis Media - Molson Coors Molson Coors, one of the UK’s biggest brewers, has announced Publicis Media as their new media agency for the United States and United Kingdom. Molson Coors launched an RFP last Autumn to assess media agency...
Posted by: Creativepool Editorial
As a life long Midlander, I've become accustomed to living a little bit behind the times. Just this weekend, a friend visiting from 'south of the wall' casually remarked that he was genuinely shocked and amused that the street lights in...
Posted by: Benjamin Hiorns
To celebrate the clocks turning back an hour yesterday (October 30) and giving us all that merciful extra hour in bed, Saatchi & Saatchi London literally turned Piccadilly Circus yellow! The ambitious OOH activation was in support of the Marie Curie...
Posted by: Creativepool Editorial
Just Eat is relaunching its brand with a new company vision to create the world’s greatest food community. The relaunch is being spearheaded by a new brand and advertising campaign celebrated Just Eat’s renewed commitment to its 27,000 UK...
Posted by: Creativepool Editorial
J. Walter Thompson London - KitKat Crossy Road FOR REAL In a piece of advertising that will absolutely delight casual commuter gamers and probably annoy almost everyone else, J. Walter Thompson London has created a full-size real-life version of...
Posted by: Creativepool Editorial
WantedDesign and NYCxDESIGN invited the Dutch audiovisual design company Circus Family to create a custom-built interactive light installation for their official NYCxDESIGN opening ceremony on Saturday night (May 7). In the artistic community of...
Posted by: Creativepool Editorial
ITV viewers in the UK on Saturday night were treated to another outstanding show of talent as MoneySuperMarket premiered an Epic Dance Off with a difference as part of the broadcaster’s Proud to Present initiative. The latest instalment of the...
Posted by: Creativepool Editorial
Of all the board games from my childhood, few elicit the same pangs of nostalgia as Guess Who? This was less of a game, more of a light detective simulation, and the fact that it also contained some rather hilarious caricatures certainly didn't...
Posted by: Benjamin Hiorns
The National Basketball Association (known more famously as the NBA) and premium sports website SPOX, have expanded their multiyear partnership to provide season long digital content on NBA.de, the NBA’s official online destination in Germany....
Posted by: Creativepool Editorial
On Saturday night, I was at a party. (Yes, I do get out sometimes; it’s not all tracksuit bottoms in front of Grand Designs, you know.) Anyway, at said party, I was speaking to a guy about the Davis Cup finals - yay, Team GB! - and he said that...
Posted by: Ashley Morrison
I love The Muppets. Three of the movies sit easily in my top 50 of all time, “Rainbow Connection” still brings me to tears almost every time I hear it, and I even managed to sit through the woeful display that was “Muppets from...
Posted by: Benjamin Hiorns
BBH London – Tesco When I was a wee lad (in the heady days of the mid-90's), Halloween wasn't a particularly big deal. Sure we got together to watch movies we probably shouldn't have been watching and hit up our neighbours houses for Dime bars and...
Posted by: Benjamin Hiorns
When Diagonal label boss Oscar Powell, who also releases music under his surname via the XL label, decided to reach out to infamous producer Steve Albini to clear a vocal sample for his latest single “Insomniac,” he didn't expect a...
Posted by: Benjamin Hiorns