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Leaders

A hypnotic fountain built from toilets and baths

Victoria Plum, the UK’s leading online bathroom retailer, has launched a strangely beautiful and hypnotic new online film simply called “The Fountain.” Conceived and directed by creative agency Alpha Century with special effects by...

Posted by: Creativepool Editorial
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Features

Coloro: The story so far with Thorsten Traugott

The global b2b media company Ascential, home to WGSN and Cannes Lions, has launched a revolutionary new product set to contemporize the global color industry: Coloro - The Color Code. Refined with 20 years of scientific innovation led by CTIC (China...

Posted by: Heather Deacon
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The Week In Advertising

Compare The Market: Meerkats On Safari Try as I might, I still can't bring myself to dislike the meerkats. The campaign has been running so long, it should have run out of steam, but when Alexander tells Oleg (you see, I even know their names) he's...

Posted by: Magnus Shaw
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Leaders

When it comes to creativity, is it Game Over for Humans?

My fingers feel the smooth plastic on the keyboard as I type this sentence. I hear the rhythmic clatter of the keys. I know I am human. But how do you know? The words you’re reading right now could have been generated by a machine....

Posted by: Richard Holman
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Leaders

Coca-Cola shows spirit with new mixers range

Coca-Cola Great Britain has launched a new range of mixers called Coca-Cola Signature Mixers, which consists of four specially-crafted drinks designed to be mixed with premium dark spirits. Coca-Cola Signature Mixers builds on the brand’s...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Publicis - Lastminute.com Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand's split with FCB Inferno only months into the relationship. Publicis London has been tasked with developing an...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

MeringCarson - JetSuiteX JetSuiteX has announced that MeringCarson has been charged with taking the air travel company’s marketing to new heights as media and creative agency of record for the year-old public charter brand. New advertising...

Posted by: Creativepool Editorial
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Leaders

Unconventional Christmas Trees turn Xmas upside down in London

Amongst my friends and family members, I've become known as something of a Scrooge when it comes to everything festive. Long gone are the days when the opening chords of “Merry Christmas Everyone” would ignite an ember of longing in my...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Faster Horses - Somerset House Faster Horses and Somerset House, the centre for contemporary culture in the heart of London, have released a film to launch Somerset House Studios. Somerset House Studios is a new experimental workspace for artists,...

Posted by: Benjamin Hiorns
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Leaders

M&C Saatchi is our Agency of the Week

Coating everything in chocolate for Sydney's newest attraction Sydney’s newest attraction, The Calyx, opens its doors at the Royal Botanic Garden Sydney on 11 June 2016, forming the centrepiece of the Garden’s 200th Birthday. The Calyx...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: FCB

Project:Nose With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...

Posted by: Creativepool Editorial
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Leaders

The Tate Modern is planning a £260 million refurbishment

Few would accuse the Tate Modern as an institution that looks backwards, but the iconic London landmark and beloved mandatory field trip destination of art students across the country, is looking to engage with its forward-thinking ethos on an even...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Blue Fountain Media Manhattan-based digital agency Blue Fountain Media is bolstering its executive, strategy and marketing teams with the addition of a new senior leader. Yoni Ben-Yehuda has been announced as the agency's new Chief Marketing...

Posted by: Creativepool Editorial
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Leaders

Loughborough University takes a stand against bad design!

Loughborough University announced this week that it will be temporarily halting the rollout of its new visual identity as a result of a petition set up to revoke the revised logo, which was supposedly developed with the aim of bringing the branding...

Posted by: Benjamin Hiorns
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Leaders

Would you drink from a billboard?

Coke Zero teamed up with Ogilvy & Mather recently to develop the world's first drinkable billboard. The 26 by 36-foot, 23,000 pound billboard was built to celebrate the final four NCAA college basketball games in White River State Park in...

Posted by: Creativepool Editorial
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Leaders

AMV BBDO take the playground to the streets

A clever new outdoor campaign from AMV BBDO for the V&A Museum of Childhood reimagines the Tower Hamlets borough in London's east end as one gigantic playground. Running throughout this week, the campaign promotes the museum which houses a vast...

Posted by: Creativepool Editorial
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Inspiration

At last, somebody has created the perfect copywriter's website.

Think back about fifteen years or so, and you'll probably see yourself slowly (very slowly) browsing the internet on your dial-up connection, looking at websites and thinking 'I've gotta get myself one of those'. If you're a designer or art director,...

Posted by: Magnus Shaw
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8 Great Books for Copywriters

I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...

Posted by: Creativepool
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Inspiration

Could you help this copywriter find work in Chicago?

The Creativepool network spreads far and wide and maybe you could help a fellow creative in need of help. Damien James is a US copywriter who has spent the last three years with his wife and children working in Krakow, Poland. Last week the time...

Posted by: Creativepool
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Leaders

A creative person without a sense of humour has a serious problem

In his book ‘Damn Good Advice (for people with talent)’, the legendary art director George Lois says, “A creative person who is humourless could never produce consistently great work in communicating with warmth and humanity to the...

Posted by: Creativepool
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Features

No pressure: The designer who has Bowie as a client

By John Fountain With a new album soon to be released, a stripped down remix of 'Sound and Vision' on air for Sony and a must-see exhibition at the V&A, it seems that after 10 years of next-to-nothingness, the enigma that is David Bowie is back. And...

Posted by: Creativepool
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Inspiration

The design agency boss that went back to design school

By John Fountain Here’s a widely sweeping statement but in the main I think it’s true: Creative people are not so fond of training. Think about it. I bet most designers, illustrators and art workers are self-taught on the Mac. In fact...

Posted by: Creativepool
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Leaders

Digital is not delivering on its promises

By John Fountain In the world of advertising, the concept of doing what you can to piss-off the public is rarely regarded as a good idea. We live in a world where consumers have millions of places to go and billions of messages to ignore or...

Posted by: Creativepool
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Features

Are we selling the benefits of graphic design hard enough?

by John Fountain. Here's something that I read this during the week and it impressed me so much that I thought I'd share it with you. Lord Smith, former Secretary of State for Culture, Media and Sport pointed out that - with 1% of the world's...

Posted by: Creativepool
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Features

Designers - Do you have the courage to show hand drawn concepts?

by John Fountain. There's an art director that I know who has a pretty impressive portfolio. Plenty of big-name clients, some beautifully designed work and one or two pieces that have appeared in awards annuals. When she shows her work I'm sure that...

Posted by: Creativepool
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Features

Sorry, you're too creative.

by John Fountain. A few months back I was helping a friend review some CVs for a copywriting position. There was the usual mix of applicants and all of them from different writing backgrounds including b2b, pharmaceutical, PR, blogging, journalism,...

Posted by: Creativepool
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Features

Are creative people undervalued?

by John Fountain. Welcome to 2013 and to the same old furies. Have you seen the survey on industry salaries published last week in Creative Review? What gets my goat is the findings. Particularly with the question "Are you earning the right...

Posted by: Creativepool
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Features

Best of the web

by John Fountain. Looking for a bit of creative inspiration over the festive season? Yep, me too. Never mind, let's make do with some weird, wild, crazy, funny and stupid stuff that I've tracked down on the web. Take a bunch of random comments and...

Posted by: Creativepool
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Features

Jack Fairclough

Creativepool profile: creativepool.co.uk/LittleHoudini Website: littlehoudini.co.uk(under construction) Facebook: is for stalkers! Twitter: twitter.com/littlehoudinii " Hi I'm Jack….I will illustrate/animate and design for food! " How long have...

Posted by: Creativepool

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