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Advertising

DDB help New Zealanders build their own McDonald's burgers

I've never been a big McDonald's fan (more of a KFC man myself), but the more I see of the brand's overseas executions, the more I'm starting to believe that's because we're being poorly served by Ronald and his cohorts when compared to the rest of...

Posted by: Benjamin Hiorns
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Advertising

DDB New Zealand honours the original All Black Heroes

Steinlager, the classic New Zealand lager, launched an ambitious video this week that plays on the nation’s love of Rugby by telling the tale of their first ever international team. “Originals” is an underdog story from DDB New Zealand and...

Posted by: Creativepool Editorial
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Advertising

Top 5 Ads of the Week

CP+B - Fruit of the Loom In an effort to showcase Fruit of the Loom’s new Micro-Mesh Breathable Boxer Briefs, Crispin Porter + Bogusky Boulder has brought “Josh and Donny’s Supercool Superstore for Men” to lurid life. The...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Features

The 3 pillars of performance branding

Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...

Posted by: BrandCap
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Features

Getting to Know... VMLY&R's Fred Saldanha

Creative agency VMLY&R New York recently announced the appointment of Fred Saldanha to lead creative for Colgate-Palmolive as global chief creative officer on the account. Joining from Arnold Worldwide, he's racked up almost 30 years of experience...

Posted by: Creativepool Editorial
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Advertising

New Churchill dog divides opinion online

A new ad for insurance company Churchill has been met with mixed emotions from fans on social media as they responded to a makeover of mascot Churchill the Dog. The 30-second spot sees the new version of the iconic canine character riding a...

Posted by: Creativepool Editorial
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Features

Getting to Know... New Land's Trine Pillay

Scandi production company New Land opened in London recently with former Smuggler exec producer Trine Pillay at the helm. New Land launched in 2014 and has since become Scandinavia’s most awarded production company with offices in Stockholm...

Posted by: Creativepool Editorial
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Trends

5 things we learned at Gamescom 2019

The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...

Posted by: Creativepool Editorial
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Trends

Top 10 six-second ads of 2019 revealed

YouTube has revealed the top 10 six-second ads of 2019 as part of its annual Bumper Ads Leaderboard with food and confectionery brands stealing the show. FMCG brands including Doritos, Papa John’s and Cadbury all make a play for first place...

Posted by: Creativepool Editorial
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Features

Creative director Jodine Bell on Principals and design

Jodine Bell is creative director at Australia- and New Zealand-based strategic/creative agency Principals. Her career has gone from strength to strength since her early days at design studio Switch as she develops a team and culture at in the...

Posted by: Portfolio Recruitment (AKLD) Limited
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Inspiration

Spotlight: Illustrator Ryan Hodge's political art earns our vote

London-based illustrator Ryan Hodge believes that if politicians like Theresa May, Nigel Farage and Donald Trump didn’t exist in real life, they’d be extremely funny as fictional animated characters. He doesn’t disclose his...

Posted by: Creativepool Editorial
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Features

Why ecce.'s running through 5k of mud for mental health

A recent BIMA survey found that tech sector workers are five times more depressed than the general public. Of those, 13% said their daily lives are affected by headaches, anxiety attacks, sleeplessness and continual tiredness. It really is time for...

Posted by: ecce.
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Features

Game of Brands: 5 companies that could rule Westeros

With only days to go before the eighth-season of Game of Thrones, we’re having a hard time staying out of a medieval mindset. And since we quickly realised that trying to quell our excitement over the return of all our heroes (and villains)...

Posted by: Shutterstock
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Features

A Conversation with… Klarna’s Dan Spencer

Klarna is transforming how we pay. The Swedish bank, founded in 2005, provides game-changing flexible payment solutions for customers and merchants allowing consumers to pay for their shopping days, weeks or even months after the purchase. With...

Posted by: Matter Of Form
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Trends

Accelerate your brand evolution with hybrid thinking

Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature,...

Posted by: AdventureLAB
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Advertising

All the ads of Super Bowl 53: The food

Now that the dust has settled after the New England Patriots won a record sixth Super Bowl in Atlanta on Sunday, it’s time to judge who won brand bowl in 2019. While it wasn’t a vintage year for football on the field, the ads typically...

Posted by: Creativepool Editorial
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Advertising

Festive Feels: All the ads of Christmas 2018

Burberry - Close Your Eyes and Think of Christmas Vodafone - Christmas Covered Agency: Ogilvy UK Director: Gary Freedman Production: Independent Films Visa - #KeepItLocalThisChristmas Agency: Saatchi & Saatchi Director: Chris...

Posted by: Creativepool Editorial
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Inspiration

Anxiety, loneliness, heartbreak, Peanuts

Peanuts! A children’s comic strip, with the coolest dog in the world, reaching more than 350 million people in 75 countries. But a comic strip way ahead of it’s time, addressing modern day neuroses such as anxiety, loneliness and...

Posted by: Stephen ONeill
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Advertising

Account Wins of the Week

Ogilvy UK wins MOBO London-based ad agency Ogilvy UK has been appointed by the MOBO Organisation to handle brand development and strategy across its awards and other entities. The MOBO Awards began in 1996 and has since become one of Europe’s...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: BBC Bitesize, BrewDog, Scope and more

BBC Bitesize - Rufus Leonard UK public broadcaster the BBC’s online education platform BBC Bitesize has been rebranded by design agency Rufus Leonard. Those in their 30s will remember Bitesize as a series of TV programmes that first aired in...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Snap LDN - Good Hemp SNAP London has been appointed lead creative agency for Good Hemp and will be working on the immediate launch of their new chilled milk product into key retailers. Good Hemp was founded by Glynis Murray and Henry Braham in 1998,...

Posted by: Creativepool Editorial
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Technology

#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories

Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....

Posted by: Creativepool Editorial
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Trends

Yes, Your Digital Career Can Thrive Outside of London

London; it’s innovative, culturally diverse and up until last year (2017) had held on to its title of ‘World’s Most Influential City’ (according to the Global Cities Index). Clearly, London remains one of the world’s most important places,...

Posted by: Beyond The Book
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Design

Rebrand Roundup: Beyond funerals, odd pops and other stories

SomeOne - Funeralbooker (Beyond) Studio SomeOne has rebranded and renamed funeral price comparison website Funeralbooker, with a “charming” and “radical” identity that aims to stand out from a “sea of sameness” in...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Havas helia Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...

Posted by: Creativepool Editorial

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