Displaying 1 - 18 of 18 results
In 1915, an American lawyer Harold Hirsch organised a design competition. Eight packaging companies were invited to build “a bottle which a person could recognise even if they felt it in the dark, and so shaped that, even if broken, a person...
Posted by: Magnus Shaw
KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. In fact, it’s a slogan so well-known that you don’t even have to finish it or add the...
Posted by: Creativepool Editorial
When Queen Elizabeth II took the throne, even my parents had yet to be born. She was the longest serving monarch in history and it appears unlikely that will ever again be contested so when the news stuck yesterday evening, a definite shockwave was...
Posted by: Benjamin Hiorns
When I design an object and people say, ‘Oh, well done!’, I unfailingly ask myself, ‘Where did I go wrong?’ If everybody likes it, it means I have confirmed the existing reality and this is precisely what I don’t...
Posted by: Richard Holman
You may have heard Helvetica has been updated for the first time in 35 years. In the world of typography, that counts as a very well kerned and perfectly typeset Really Big Deal. But even outside of design studios, where we actively pay attention to...
Posted by: Rob Pratt
Droga5 - Tencent New York-based advertising agency, Droga5, has announced their newest client in Tencent Holdings Limited (“Tencent” or 00700.HK). Effective immediately, Droga5 will work with Tencent on strategic and creative development...
Posted by: Creativepool Editorial
MeringCarson - JetSuiteX JetSuiteX has announced that MeringCarson has been charged with taking the air travel company’s marketing to new heights as media and creative agency of record for the year-old public charter brand. New advertising...
Posted by: Creativepool Editorial
I must admit to being slightly addicted to books about how people are persuaded to buy things. Yet the very preponderance of such books indicates that there are very many competing opinions and theories of 'How we decide’ (also the title of one...
Posted by: Steve Osborne
A brand new one-stop platform for reading and learning has launched in the UK. Aimed at young families, Ebookadabra is the first subscription based e-reading app for kids. Hot on the heels of new research that shows how supported and structured...
Posted by: Creativepool Editorial
Base Design - Terminal 4 at JFK Airport Originally opened in 1957 and known as International Arrivals Building, Terminal 4 at JFK Airport in New York received a $1.4 billion redevelopment with its new building designed by Skidmore, Owings and...
Posted by: Creativepool Editorial
Modern staircases are very rarely built to inspire awe or act as conversation pieces. Indeed, we're growing so lazy and indifferent as a species that we rarely take the stairs anymore, especially when there are more convenient options available....
Posted by: Creativepool Editorial
BBDO has had quite a week indeed. We've already reported on the global agency network's involvement in a charming new V&A Museum exhibition and its top placings in this year's Gunn Report, but that's just the tip of the iceberg. AMV BBDO unveil...
Posted by: Creativepool Editorial
The brand spanking new year gives us a chance to look back at our Brave Brands of 2014. Exclusive and prestigious, Brave Brand status is given to the brands that successfully break through the white noise to make a statement. It’s about stepping...
Posted by: bluemarlin
You've got a little less than a week to get yourself down to the Royal Academy to marvel at the wonders of the Summer Exhibition. Or do I mean wonder at the marvels? Or neither? Do I mean marvel at the lack of talent - or the extraordinary choices of...
Posted by: Ashley Morrison
It has been suggested that working in the media is a fool's errand. Usually by people who would like to work in the media but believed those 'Traffic Warden - a lifetime of adventure' recruitment ads. However, once a year, their derogatory snipe has...
Posted by: Creativepool
If there is one iconic image which sums up all that is glamour and stardom within the realms of fashion and Hollywood then it has to be that over-exposed, stark image of Audrey Hepburn’s eyes, eyebrows and lips from the 1957 musical Funny...
Posted by: Creativepool
Unlike Naomi Klein, I like logos. In fact, I think everyone should have one. Not just every company every single person. We could do away with those boring, old fashioned signatures and photos and just stick our personalised logo on things like...
Posted by: Creativepool
For those of you too fresh of face and short of tooth to remember, the punk movement spewed into the mainstream from the basements of Soho and shops of the Kings Road during the feverish summer of 1976. For many, it was the most radical and...
Posted by: Creativepool