Displaying 37 - 72 of 320 results
Last month, UK YouTube group Sidemen took on YouTube All-Stars in the latest of their series of charity football matches. However, according to Ed East, Founder and Group CEO of Billion Dollar Boy, it wasn’t the on-field activity which really...
Posted by: Creativepool Editorial
“lurid, exploitative, and sensational subject matter” Nope, not a pithy framing of social media, but the definition of a genre of serialised storytelling from the last Century, known as pulp fiction. Pulp was named after the cheap paper it was...
Posted by: Richard
Creativity is a wonderful and very personal thing, but it can also cultivate chaos if it’s not properly guided by the right pair of hands. Those hands often belong to the art director. This is the part of the team that guides the creatives and...
Posted by: Creativepool Editorial
“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...
Posted by: Creativepool Editorial
Brand storytelling expert Dr SMA Moin is an interdisciplinary researcher exploring how our imagination and creativity drive innovation. Before moving into academia, Dr Moin worked in industries ranging from the military and financial services to...
Posted by: Creativepool Editorial
We are amazed to find so many extraordinary offerings to showcase in this edition of the Global Creative Calendar. Wherever you are, you will recognize many of the social engagements returning to pop culture’s center stage. While we have...
Posted by: The Darnell Works Agency
From branding and identity to digital illustration, Gracie Healey is a creative that wears all sorts of creative hats but calls herself a graphic designer an illustrator for the sake of convenience. She’s spent the last decade working in...
Posted by: Creativepool Editorial
Up till now, Artificial Intelligence (AI) within the world of marketing has largely been centred around using algorithms to make decisions or analyse data. Now, however, we are seeing real breakthroughs in AI successfully performing jobs that humans...
Posted by: Creativepool Editorial
“From my earliest days in the crib, I longed for nothing more than to look at pictures and draw them.” These are the words of this week’s Member Spotlight honouree, Izabel Ciesinska, an illustrator who might very well have been born...
Posted by: Creativepool Editorial
According to BCG Senior Partner and Managing Director Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book...
Posted by: The Darnell Works Agency
For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...
Posted by: Matter Of Form
A 3D artist from Manchester, Alex Hindle divides his time between 3D character modelling for animation, 3D design and visualisation projects and animation work. From an early age, creating characters has always been a passion for him and that much...
Posted by: Creativepool Editorial
In 2015, audiences on social media platforms hit a critical mass. Brands suddenly needed to find a new way to speak to consumers. It seems unthinkable now that we all create thousands of video formats for single ad campaigns but it was a much simpler...
Posted by: Creativepool Editorial
What do you see when you look at the image above? The face of the most hated man in the world? Or a subtle protest against censorship? Maybe both. Of all the dirty tricks currently being pulled by Adolf Putin, the blatant and violent censorship of...
Posted by: Benjamin Hiorns
The role of social media in marketing is usually underestimated only by those who have never dealt regularly with blogs or business pages. Simply put, if you are the owner of any new commercial organisation or you do anything that can generate...
Posted by: Creativepool Partner
Never did I once think that in my lifetime we’d be seeing war in Europe and never did I think we’d see a historical figure in our midst that echoed the pure despotic evil of Adolf Hitler. But here we are, two weeks into a completely...
Posted by: Benjamin Hiorns
Rosy Tsai is a creative director and graphic designer with more than 10 years' experience working both agency and brand side. Specialising in branding, art direction and typography, her work has spanned countless industries and sectors, including...
Posted by: Creativepool Editorial
You really can get carried away by looking at other people's work. Karolin Schnoor has learned that a long time ago. Karolin regularly deletes her Instagram app to help her find a bit of time, space and mental rest from her own expectations. As a...
Posted by: Creativepool Editorial
Based in Amsterdam, Rachelle Meyer is an American illustrator with over 15 years of experience in the creative industry, specialising in narrative art and literary markets. Rachelle is also a writer; which is why her storytelling skills are so...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Clearly not...
Posted by: Creativepool Editorial
Let’s face it. Music licensing can be pretty tedious from time to time. Okay… most of the time. But you don’t need to understand every term or nuance to purchase a music license. If you’re an advertiser looking to license...
Posted by: Bopper
Typography is the art of arranging text in a way that makes it not only legible but aesthetically pleasing. It involves font, structure and overall appearance, and works to catalyse a specific emotion in the reader. It brings the text to life and the...
Posted by: Creativepool
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global Creative Calendar edition is designed to...
Posted by: The Darnell Works Agency
The Annual 2021 winners have been revealed, unveiling some of the most exciting projects and companies in the history of Creativepool. Following a challenging year for the industry, a lot of the award-winning work was focused on inspiration and...
Posted by: Creativepool Editorial
There’s been a whole lot of change within the music industry over the past 10 years it’s almost hard to keep up. With the addition of music streaming services and numerous distribution channels, artists have been able to market themselves...
Posted by: Bopper
The OREO brand has always been committed to playfulness and connecting with its most affectionate consumer base. To play on the nostalgia surrounding mixtapes for millennials, OREO has partnered with Digitas UK to create a digital activation that...
Posted by: Creativepool Editorial
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
Never have we found so many extraordinary offerings to showcase in a Global Creative Calendar edition. Wherever you are, you will recognize many of the social engagements returning to pop culture's center stage. Historically, we have hit the road to...
Posted by: The Darnell Works Agency
There is a common and shared belief amongst the top freelancers in the industry: a great career in design starts when you are able to say “No”. Once you’re past the initial hurdle of having to scramble for clients and projects, you...
Posted by: Antonino Lupo
From finding inspiration in all corners of the industry and beyond to envisioning new ways for his team to work better (and happier), Mark Ralphs from Good Rebels is a restless leader and one that was able to develop the digital agency in Europe and...
Posted by: Creativepool Editorial
The year 2021 represents an interesting juncture for the travel and tourism industry and one that is full of tension. After the upheaval of 2020 and the COVID-19 pandemic, people are desperate to travel again - to explore beyond their domestic...
Posted by: Imagination
When the results for the Q1/FY 2021 were released a few months ago, tales of recovery and hope started spreading across the industry, as optimistic figures of growth and recouped losses started popping up from the industry giants and beyond....
Posted by: Antonino Lupo
With over 25 years of experience as an art director and designer, Wellmark Executive Creative Director Mark Sammartino was a perfect fit for the Annual 2020 Publishing panel. As a juror for one field of creativity that kind of lost its essence with...
Posted by: Creativepool Editorial
A call to arms to the creative industry Terminology of job roles is a surprisingly potent thing. For years we at SomeOne shunned them, refusing to enter into the argy bargy of ‘my job is bigger than your job’. But it soon became clear...
Posted by: Simon Manchipp
Apple's new privacy update sent the world of advertising in somewhat of a turmoil. With the possibility for users to choose which apps track their data, a debate was started asto whether this was something Apple should do or not. First, Facebook...
Posted by: Creativepool Editorial
As our number-one ranked content agency on Creativepool, The Dubs certainly has a few noticeable Annual wins under their belt - and 2020 was no different. Crowned our People's Choice Small Agency of the Year and awarded the People's Choice in...
Posted by: Creativepool Editorial