Displaying 1 - 36 of 630 results
Two hundred posters appeared on the London Underground this week, all of which have been purchased by female entrepreneurs and woman-led start-ups in the UK. It's all part of the “Buy a Poster and Build a Business” campaign, which...
Posted by: Creativepool Editorial
Sticky, sweet, and golden in colour, Lyle’s Golden Syrup has been used in home-baking since 1883, and the green and gold tin is a common sight in British kitchens. However, anybody who has taken a close look at the tin will likely have been...
Posted by: Novagram
With over 39 years' experience, Peter Knapp, Group Chairman at Landor & Fitch, has an exceptional breadth and depth of industry knowledge. He works with the global executive team to establish Landor & Fitch's creative vision and deliver a truly...
Posted by: Creativepool Editorial
For someone with an interest in gaming, Wayne Leonard's career can only sound incredibly inspirational. Wayne, now VP & Account Director at George P. Johnson, has been in the industry for decades, going as far as the production team for the first...
Posted by: Creativepool Editorial
The Creative Circle has announced the launch of The Creative Circle Foundation, as the longest running advertising awards body in the UK aims support greater diversity in the Britain’s creative departments of the future. Furthering its mission to...
Posted by: Creativepool Editorial
So as we continue to tell our clients that they need to be agile to thrive, what exactly are agencies doing to build in agility into their own businesses? Is the industry keeping up or is it at risk of falling behind and becoming irrelevant to...
Posted by: Daniele Fiandaca
The Black Cab Interviews have come all the way from London to New York just in time for Advertising Week, in collaboration with GoGreenRide.com with production support by One Route Media. In the back of a green cab, Michael Tomes, founder of...
Posted by: Creativepool
by Magnus Shaw. Earlier this year I wrote a piece for Creativepool, arguing the Red Cross had undermined their advertising by using a woman and her dog to represent the concept of 'crisis'. I agreed the ad was attractively directed, but was...
Posted by: Creativepool
Winners of the 2016 Effie UK programme were revealed last week at the inaugural Effie Awards Ceremony in London. All 2016 UK finalists were celebrated at BAFTA in London, with 11 of them taking away hardware. MullenLowe Group was named the Agency...
Posted by: Creativepool Editorial
Rufus Leonard sweep the Transform Awards Europe Rufus Leonard picked up a haul of five awards at the Transform Awards Europe last night in a ceremony that recognises and celebrates excellence and innovation in branding. The agency’s total tally...
Posted by: Creativepool Editorial
Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...
Posted by: Creativepool Editorial
In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...
Posted by: Creativepool Editorial
Creativebloq recently published an article written by Dmytro Spilka that highlights the importance of branding within any organisation’s marketing strategy. Spilka writes: 'In an era dominated by the likes of social media, consumers are...
Posted by: Novagram
What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...
Posted by: Creativepool Editorial
In the dynamic world of fashion business, selecting a fashion designer who aligns with both your brand’s requirements and the project’s needs is paramount. Whether you’re launching a new clothing line, rebranding your company image,...
Posted by: Creativepool Editorial
Whether you’re seeking to transform a house, office, or retail space, selecting the right interior designer is crucial. They play a pivotal role in achieving the desired aesthetics and functionality for your environment. Amidst numerous...
Posted by: Creativepool Editorial
How did you get into the industry? I got into the industry through university where I had my first photography classes. Before that, taking pictures was just my hobby. In 2020 I left my hometown and I moved into London, where the whole story...
Posted by: Creativepool Editorial
JOAN London has created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of cyberbullying and online abuse. The campaign, Modern Witch Trials, which includes a short film directed by Chromista’s...
Posted by: Creativepool Editorial
We caught up with Studio Miko Co-Founder and Creative Director Alistair Millen this week to talk the enduring value of design in a “do it yourself” world. How was your company born and where are you based? Both Laurence, co-founder, and...
Posted by: Creativepool Editorial
How did you get into the industry? I was living the dream of being an indie filmmaker in New York-in other words, struggling to pay the rent and eating a lot of iffy cheeseburgers-when a friend hooked me up with a gig at a SoHo ad agency....
Posted by: Creativepool Editorial
Diversity is so much more than a trend-it's a strategic imperative. For agencies, the challenge is no longer just about being politically correct or ticking boxes for corporate social responsibility; it's about building a more diverse and socially...
Posted by: Benjamin Hiorns
IMG is a global company heralded with founding sports marketing as we know it - founded by pioneering marketer and agent Mark McCormack, it all began with a handshake in 1960 and the world of sports changed forever. Last month, the company unveiled...
Posted by: Creativepool Editorial
As someone who has been freelancing for the best part of two decades now, I noticed a definite sea change in the weeks and months following the dawn of the pandemic back in 2020. Little by little, friends that had been “company men”...
Posted by: Benjamin Hiorns
So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...
Posted by: Catch A Fire Agency
There’s something quietly Dickensian about the term “cost-of-living crisis” that’s given the news over the last few months a surreal air of uncanniness, at least in the UK. The concept that so many of us, even those such as...
Posted by: Benjamin Hiorns
Carwow, the online car marketplace has unveiled a full rebrand led by branding agency, Ragged Edge, as it strategically repositions itself as the car-changing marketplace for life-changing moments. Set around the insight that it’s often...
Posted by: Creativepool Editorial
Gartner’s hype cycle of a product or service begins when it’s new, shiny, and all the rage. The market buzz increases, and people can’t stop talking about it. Quickly, it hits the peak of inflated expectations. As the interest and...
Posted by: CARMA
How did you get into the industry? Ever since I can remember art has always been my passion. Initially I studied a foundation course in Eastbourne which covered a broad range of subjects and then progressed onto a higher level course in Barnet....
Posted by: Creativepool Editorial
This week, we're talking to Ferju Cuevas, Founder & CCO at 1947 to discuss how they've spent the last 12 months building an agency from scratch. How was your company born and where are you based? Alongside Rodsel Ticona, Founder & DCD at 1947, we...
Posted by: Creativepool Editorial
Whether you love her, love to hate her, or are somewhere in the middle, there's no denying that Kim Kardashian is one of the most influential and successful women of our time. With an estimated net worth of over $1 billion, she's built an empire that...
Posted by: Creativepool Editorial
How did you get into the industry? After graduating from University in 2015, I faced several challenges in finding employment. Like many of my peers, naively I was under the impression that I would be able to secure a job immediately. However, I...
Posted by: Creativepool Editorial
UK businesses have been warned to look out for ten red flags when engaging with a digital marketing consultancy, such as guaranteed results, lack of transparency, a focus on vanity metrics and more. Despite current economic challenges, the first...
Posted by: outbloom
How did you get into the industry? My background is in fashion, I used to have my own clothing label; that’s where I started getting interested in what builds a brand - realising that the brand can be stronger than the products alone. So, when...
Posted by: Creativepool Editorial
At the time of writing, the feature film adaptation of the viral children’s horror game Five Nights at Freddy’s (known commonly by the acronym FNaF) has made over $250 million against a measly (by Hollywood standards) $20 million budget....
Posted by: Benjamin Hiorns
This week, we sat down with Ghost Robot and it’s far less confusing than it sounds. CEO and Founder and Zach Mortensen and CCO Mark DePace form the creative partnership at the heart of the Brooklen-based content studio that’s won more...
Posted by: Creativepool Editorial
How did you get into the industry? As children, we used to watch animated shows and read a series of comics that fascinated us. Our inclination towards art and ideation developed over time and became our passion, which we then turned into our...
Posted by: Creativepool Editorial