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Inspiration

Top 25 mind-blowing advertising facts you should know today

Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...

Posted by: Antonino Lupo
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Job Description: Design Manager

A design manager is employed to lead numerous design-related tasks. These may include web design, product development, advertising or general creative roles. These individuals can be employed in construction, in graphic design firms, in the...

Posted by: Creativepool
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Job Description: Design Director

A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...

Posted by: Creativepool
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Features

Why you should stop accepting free pitches right now

Just the other day I saw a freelance job ad looking for a freelancer who would rewrite 10 articles of 3,000 words each… at the price of $25. $25, for about 30,000 words. It is over half of a medium-sized novel - which are usually paid by...

Posted by: Antonino Lupo
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Leaders

How to master the virtual pitch in a hybrid working world

As we move towards a new normal of hybrid workforce and increasingly virtual environments, pitches also move to the virtual scene and agencies will soon be required to up their game in a yet fiercer and more competitive environment. When you look at...

Posted by: Creativepool Editorial
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Leaders

Horsin' around with the editor of The Stable - #GettingToKnow

Candide McDonald grew up in an advertising family. Her path into the industry was almost written in the stars, and her numerous years as an ex-senior creative are a testimony of that love for the industry. Later, Candide went on to found The Stable,...

Posted by: Creativepool Editorial
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Inspiration

Step outside of the box - #MemberSpotlight

If there is one designer in this industry with which delicacy of style and quality of craft meet, that must be freelance graphic designer and surface pattern illustrator Camilla Blom. As one of our certified studiopro, Camilla is one of our Top 50...

Posted by: Creativepool Editorial
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Inspiration

Turn your work into a question mark - #MemberSpotlight

Your work has to be like a question mark. If there is one piece of insight you can gain from McCann Paris Associate Creative Director Joseph Dubruque, it is this one for sure. Joseph, who was chosen to judge the Covid-19 category for Annual 2021...

Posted by: Creativepool Editorial
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Inspiration

Of big cats and ambitions - #AnnualSpotlight

Mr Perou entered the Creativepool community like a comet piercing through the night sky. His stunning photography left an everlasting mark in our hearts since the date he joined, to the point that we were quite thrilled to see him enter Annual 2020...

Posted by: Creativepool Editorial
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Inspiration

Everyone hates advertising, until they lose their Dog

Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...

Posted by: Simon Manchipp
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Leaders

"Traditional design can still have a real impact" - #JudgeSpotlight

With over 25 years of experience as an art director and designer, Wellmark Executive Creative Director Mark Sammartino was a perfect fit for the Annual 2020 Publishing panel. As a juror for one field of creativity that kind of lost its essence with...

Posted by: Creativepool Editorial
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Workshop

Stop caring about the job title - you should focus on the company

Have you ever seen a job ad for the perfect job role? I’m not talking about the role that makes you consider whether leaving your current position would be a good idea. I’m talking about the one that makes your eyes glimmer, and your...

Posted by: Antonino Lupo
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Leaders

Be proud of your work! - #JudgeSpotlight

"As an Italian, Silvia grew up surrounded by art and has always been fascinated by it, in particular interactive installations and immersive experiences." This is how Creative & Art Director at MullenLowe London Silvia Sella kicks off her bio here...

Posted by: Creativepool Editorial
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Leaders

Why craft matters - With the ECD of Name & Name - #JudgeSpotlight

When entering a craft-focused category, how do you make your project shine? What are those truly amazing projects that catch the eye and leave a lasting impression on the industry? Ian Perkins is the Executive Creative Director at Name & Name, a...

Posted by: Creativepool Editorial
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Inspiration

The humble confidence of The Dubs - #AnnualSpotlight

As our number-one ranked content agency on Creativepool, The Dubs certainly has a few noticeable Annual wins under their belt - and 2020 was no different. Crowned our People's Choice Small Agency of the Year and awarded the People's Choice in...

Posted by: Creativepool Editorial
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Inspiration

How AKQA became our 2020 Agency of the Year - #AnnualSpotlight

It is not every day that you get to become Creativepool's top ranked digital agency. The folks at AKQA are all incredibly talented and work hard to make sure their unique voice is heard in the industry, and no one year passes without them sharing...

Posted by: Creativepool Editorial
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Features

Purpose isn’t just a shiny tick box to offer your clients

Love the new Conscious products made-in H&M. At least 50% of Conscious products is made from sustainable materials! And the remaining half, well… We don’t care about that, do we? H&M often makes the headlines for all the wrong reasons,...

Posted by: Antonino Lupo
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Industry

How HarrimanSteel invited the industry to "fly its flag" - #BehindTheIdea

To say that 2020 was a year of tumult is easily an understatement. With lockdowns, BLM protests and increasing awareness about climate change, it truly was an incredible start of the decade and one during which brands learned how to embrace purpose...

Posted by: Creativepool Editorial
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Inspiration

Award-winning design all Round - #AnnualSpotlight

Freelance designer and illustrator James Round had never entered The Annual prior to 2020. The moment he did, he grabbed two Bronze prizes and was shortlisted for several others. He is now the #5 ranked Creative in the community, and for some really...

Posted by: Creativepool Editorial
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Industry

Annual 2021 FAQ: The 10 ‘Most’ Asked Questions About the Awards

This is it! With the Annual 2021 standard submissions deadline out of the way, you only have until midnight PT on 10th June to enter the awards. I'm sure some of you will still be working on their entries. It’s all good. We all love to leave...

Posted by: Antonino Lupo
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Inspiration

A pinch of Imagination - #AnnualSpotlight

As our top ranked Experiential Agency, the team at Imagination certainly has some fire in them and they want to make sure the entire creative industry knows about it. As you will read further below, Imagination knows how wonderful it is to be able...

Posted by: Antonino Lupo
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Inspiration

The great humility of Tanya Brookfield, CEO of ELVIS - #AnnualSpotlight

Remember the Golden Goobilee? You should. It was the brilliant ad that enraged conservatives back in February, to the point that an anti-LGBT petition tried to stop it from circulating online. Obviously they failed, and the beauty of that ad remains...

Posted by: Creativepool Editorial
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Inspiration

The very special place that is Taxi Studio - #AnnualSpotlight

As our 2020 People's Choice Independent Agency of the Year, Taxi Studio certainly isn't new to the Annual nor to winning prizes for award-winning work. Being our fourth ranked design agency on Creativepool, Taxi Studio's profile is an explosion of...

Posted by: Creativepool Editorial
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Inspiration

"Don't just copy and paste with your entry" - #JudgeSpotlight

Brand Team of the Year is an interesting category to score. Judges are exposed to a number of brilliant brands and their creative strategies, and like in the case of EVEN Creative Founder Dan Wilkinson, there will always be something amazing to learn...

Posted by: Creativepool Editorial
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Inspiration

Positive Perspectives from Latin America - #AnnualSpotlight

Last year, a communications agency from Latin America surprised us all across the board by being awarded the PR Agency of the Year prize in Annual 2020. One year later, and the energy of Sherlock Communications (also to be rendered as Sherlock Comms...

Posted by: Creativepool Editorial
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Inspiration

The magic of award-winning animation with Ambassadors - #AnnualSpotlight

Ambassadors is a creative production studio driven by the belief that craft makes all the difference. It is a testimony to Ambassadors's love for the industry and craft of animation that they were able to become our very first Creative Services...

Posted by: Creativepool Editorial
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Leaders

What is digital sustainability, and why should you care?

It's easy to conceive sustainability in its most tangible form - innovative packaging solutions, plastic waste, plant-based products and so on. But what about that email you just sent? What kind of impact does our digital footprint leave on the...

Posted by: Creativepool Editorial

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