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Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Accenture - Vatican News The Ministry of Communications of the Vatican has appointed Accenture Interactive to help design and deliver its new communications system called Vatican News. The move is part of the Vatican reform aimed at finding new ways...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Creativepool Editorial
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Leaders

The Year in Design 2017

Netflix get Abstract for the Art of Design series (January) Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Mindshare - Unilever Unilever has moved its global communications planning account to Mindshare from PHD without a review. An industry source estimated Omnicom’s PHD employed in the region of 30 people on Unilever’s global communications...

Posted by: Creativepool Editorial
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Leaders

The Year in Tech 2017

Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...

Posted by: Creativepool Editorial
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Leaders

The Piccadilly Circus Lights and Hunter Artwork

As you may have noticed, the Piccadilly Circus lights have been switched back on after 9 months in darkness, the second longest time without light since the Blitz in World War 2. The lights were turned off in January for renovations which saw the six...

Posted by: Tapestry
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Workshop

To attend or not attend the awards is the question…

As we start to enter the awards season we often find people and businesses are torn as to whether they should enter, attend or do neither. You only have to cast you mind back to early summer when Arthur Sadoun, the new CEO for the Publicis Group...

Posted by:
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Inspiration

I eat therefore I am - branding today's edible experiences

The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...

Posted by: ECHO
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Leaders

Account Wins and Acquisitions of the Week

Uncommon Creative Studio - Halo Coffee/Headstart This week saw the launch of Uncommon Creative Studio, which has been built with one singular mission. In a world where people wouldn’t care if most brands disappeared tomorrow, Uncommon wants to...

Posted by: Creativepool Editorial
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Leaders

The blue shells and the bob-ombs of Gamescom 2017

Gamescom is, to all intents and purposes, very much the sexier, more refined European cousin to E3’s bold, brash American convention. If E3 is a Michael Bay movie (all big bucks, explosions and exposition), then Gamescom, which wrapped up this week...

Posted by: Benjamin Hiorns
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Inspiration

Don’t let the obsession kill you

Ever since I remember I was always obsessed with something. The first obsession I remember taking over me was collecting Lego sets at a very young age. It drove my dad insane, because living in post-communist Poland western Lego sets were pretty...

Posted by: Przemek
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Features

Brands and the Cult of Celebrity

Greenlight’s Tim Waine on how icons can still breathe new life into brand campaigns. Remember that ad featuring Cheryl Cole and L’Oréal? Times and trends may change, but celebrity brand endorsements remain one of the most powerful...

Posted by: BENlabs formerly Greenlight
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Industry

Sweden Makes Designs on the UK

This September, the London Design Fair will welcome the UK launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion around the world. Swedish Design Moves aims to highlight the...

Posted by: London Design Fair
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Leaders

The Kapoor/Semple colour war continues

A feud we've been reporting on for what seems like forever, which has previously seen Anish Kapoor banned from using the “world's pinkest pink,” continues apace, with its creator, Stuart Semple, now prohibiting the artist (and his arch...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Brands can no longer afford to ignore diversity

Pam Grossman, Director of Visual Trends at Getty Images, explains how, whilst they have made significant progress, brands still have their work cut out for them if they want to champion true diversity. Pam Grossman​ Technological advances have...

Posted by: Creativepool Editorial
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Leaders

5 ways to boost your content for foreign markets

Robert Gorby, VP of SMB Business at SDL, examines 5 simple ways in which marketers and advertisers can boost their localisation efforts without spending a fortune. You would have to have been living on a desert island or under a rock to have missed...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VCCP - Cadbury At an exciting time for the evolution of the Cadbury brand, and following a global review of agency relationships, the iconic chocolatier has appointed VCCP as its new global lead strategic and creative agency partner. Often referred...

Posted by: Creativepool Editorial
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Leaders

Lack of accountability and investment blamed for NHS cyber attack

A “lack of accountability and investment” in cyber security measures has been blamed for the recent so-called 'Wannacry' virus that hit NHS IT systems in the UK last month in a report released today by the Chartered Institute for IT (BCS). The...

Posted by: Benjamin Hiorns
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Leaders

Gender equality is the hot topic at Cannes this year

J Walter Thompson London has teamed up with Creative Equals to place a spotlight on the low levels of women at the top table of creativity at this year's Cannes Lion. Together, they are launching #TheFemaleFilter; a campaign which will analyse the...

Posted by: Benjamin Hiorns
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Leaders

Fearless Girl continues to dominate as PR Lions winners are revealed

Ketchum were the big winners in the PR Lions last night. The global PR firm and its subsidiaries won 11 PR Lions last night, including two Gold Lions for handling PR for the Cheetos Museum campaign for Cheetos, and a Gold for its work on Care Counts...

Posted by: Creativepool Editorial

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