Leaders
Google - Waymo
Google is finally establishing its self-driving car project as its own separate entity called Waymo, which unveiled its new logo this week. The company’s name apparently stands for “a new way forward in mobility,”...
Posted by: Creativepool Editorial
Leaders
Saatchi & Saatchi LA - Toyota
Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...
Posted by: Creativepool Editorial
Leaders
Taylor Herring - The Week Junior
The Week Junior magazine have hired creative PR agency Taylor Herring to promote the brand in its debut year. The campaign will highlight Britain’s “Knowledge Gap” on current affairs and will see...
Posted by: Creativepool Editorial
Leaders
Ragged Edge - Camden Lock
Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...
Posted by: Creativepool Editorial
Leaders
VCCPme - MacMillan Cancer Support
Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and...
Posted by: Creativepool Editorial
Leaders
Never ones to miss a trick (or treat) when it comes to mining popular culture for opportunities when it comes to riding the cultural zeitgeist, agencies across the globe have spent the best parts of the last week creating 'spooktastic' campaigns,...
Posted by: Benjamin Hiorns
Leaders
Space - Glenfiddich
The Glenfiddich single malt Scotch whisky brand has launched a new global ad to support the Glenfiddich Experimental Series. The spot, developed by creative agency Space, aims to attract a new generation of whisky drinkers around...
Posted by: Benjamin Hiorns
Leaders
Southpaw
Following a successful run of pitch wins, Southpaw has made a trio of new senior appointments in the past month, to help drive the next phase of their business strategy and growth plans. Joining the agency as a Senior Creative, Barney...
Posted by: Creativepool Editorial
Inspiration
Our new City Guides feature is the guidebook you never asked for but always wanted. Conventional travel guides are all good, but they don't really offer you the opportunity to immerse yourself in a city's creative heart. We're changing all that, by...
Posted by: Kate Lewin
Leaders
Lambie-Nairn - University College London
Lambie-Nairn has unveiled a new brand identity for UCL’s (University College London) new global Philanthropy and Engagement Campaign. The university is aiming to raise £600 million for cutting-edge...
Posted by: Creativepool Editorial