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Features

Is Amsterdam’s anti-Brit ad campaign a step too far for Nimbyism?

Brits abroad can be a lot. I’ll be the first to admit it. Indeed, who amongst us hasn’t felt their souls wither a little at the sight of a shirtless drunken brawl instigated by pasty ‘lads’ while enjoying a family holiday on...

Posted by: Benjamin Hiorns
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Inspiration

These hotels are true works of art | #BehindTheBrand

art’otel has revealed its vibrant new brand identity on the opening of the first London location at Battersea Power Station. Partnering with brand experience design agency Household, it is taking the brand on to the next chapter through a new...

Posted by: Creativepool Editorial
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Features

The real potential of 3D printing in 2023 and beyond

While it might not have taken off in quite the way that was once prophesised, 3D printing technology has certainly come a long way since it was first introduced in the early 1980s. What was once considered a niche technology is now gradually becoming...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: April 2023

Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...

Posted by: The Darnell Works Agency
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Inspiration

#MemberSpotlight on freelance sound designer Toby Griffin

How did you get into the industry? I had a fascination with drumming as a child, bought my first kit when I was 14 and formed a local band the following year. I turned professional with The Meteors in ‘87 and spent a couple of years touring...

Posted by: Creativepool Editorial
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Features

Top 5 marketing blogs you should be following #MarketingMonth

Marketing is an ever-evolving field that requires constant engagement if you want to keep up with the latest trends and strategies. Marketers are always learning and always evolving as the form itself shifts with changing trends. One of the best...

Posted by: Benjamin Hiorns
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7 reasons why you should enter Annual 2023

The Annual has the subtext of being the "Most Award" as we are always looking to give entrants an experience and benefits second to none in the industry. Here are 7 great reasons why you should get involved. 1. Most Distributed Giving your work...

Posted by: Creativepool
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Industry

The top 10 tips to creating award entries that win!

Putting together an awards entry takes a bit of science and a slice of art. We've compiled this Top 10 list from previous judges and winners to give you knowledge on how to create the perfect submission. 1. Tell a Story An effective way to have...

Posted by: Creativepool
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Workshop

How to write compelling copy that actually sells | #MarketingMonth

No matter your line of business, you’ll need to create engaging copy - the words you use to promote your services online.  Whether you’re trying to catch the attention of passers-by with a poster, convert leads into customers with...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Mark Izatt, Director of Cream Creative

Tell us a bit about your role! Is there a “typical” day? My role spans most client accounts at Cream, so I’m usually multi-tasking across campaigns - switching my mindset between brands, target audiences, messages, and...

Posted by: Creativepool Editorial
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Inspiration

Ragged Edge and Wise change the world's money | #BehindTheBrand

Fintech brand Wise launched its rebrand in partnership with London-based branding agency Ragged Edge earlier this year. The identity is built from the single creative idea: The World’s Money, reflecting Wise’s vision to change the system,...

Posted by: Creativepool Editorial
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Workshop

How to hire a product designer

A product designer's role is to create products that are both eye-catching and easy to use. To do this, they must work with developers, engineers, marketing managers and other parties involved in the project to determine the desired outcomes. They...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Freelance Director & Cinematographer Louis English

How did you get into the industry? Movies played a big part in my childhood. I would have Disney marathons with my sister and watch the classics on TCM with my dad. As a kid it was a big deal to go to the cinema, so I never took the experience for...

Posted by: Creativepool Editorial
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Industry

The Pursuit of Meaningful Innovation for Luxury Brands

Everyone’s (us included) favourite buzzword: innovation. Even the most iconic luxury brands can get it wrong. Whether it’s too safe or trend-chasing, thoughtless innovation can devalue a brand to the point of no return. Ensure that...

Posted by: Matter Of Form
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Inspiration

The Luxury Report: The State of the Industry in 2023 and Beyond

Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...

Posted by: Matter Of Form
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Inspiration

#CompanySpotlight on an ICONIC new London agency

Interview with ICONIC founder, James Kirkham How was your company born and where are you based? ICONIC is a London based agency, launched just last year, but it feels like it has a much longer history, with its roots in my previous agency, holler,...

Posted by: Creativepool Editorial
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Features

The age of equality and diversity? Not quite…

By Rachel King, founder and EP, Parkview Creative March often feels like a month of transition. Winter slowly disappears behind us and feelings of hope and optimism are rekindled. There’s a renewed energy for change. March is also the month we...

Posted by: Creativepool Editorial
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Features

The rise of the machines: How AI can make creatives more…creative

Artificial Intelligence is changing the way we in the creative industries work at every level. But rather than getting carried away with talk of machines replacing people, we’re finding the technology is taking human creativity to the next...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Shradha Bhatia, Strategy Director at Wolff Olins

Tell us a bit about your role! Is there a “typical” day? There’s very little typicality or predicatability in the work that I do, so I like to start my days with structure. A typical morning for me begins with a workout and a coffee. I like to...

Posted by: Creativepool Editorial
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Workshop

Five steps to a successful rebrand

Every ambitious business reaches a point when it seriously considers rebranding to progress. The cause could be changing customer trends, loss of market share, an acquisition, poor PR to overcome, or simply outgrowing an existing identity. But...

Posted by: Creativepool Editorial
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Inspiration

How to better manage “work about work”

Research suggests that creatives only spend around 29% of their day on creative work, and are often preoccupied by administrative processes such as project management, managing review loops, and keeping on top of admin. Office clutter, and...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Buttermilk Founder, Jamie Ray

Tell us a bit about your role! Is there a “typical” day? My day is anything but typical. When we founded the business, my time was spent on client-facing activity and project management. Fast forward 7 years, and now that we have scaled...

Posted by: Creativepool Editorial
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Inspiration

Why do Fashion Holding Companies hate Female Creative Directors?

As I reflect on the recent changes in the fashion industry, I am compelled to write about an issue that has been on my mind for quite some time: Why do holding companies “hate” female creative directors? The idea first occurred to me...

Posted by: Maksimilian Kallhed
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Industry

A new kind of storytelling: harnessing immersive AR in the Metaverse

There are multiple factors behind any paradigm shift, but consumer behaviour is arguably one of the biggest for marketing. When audience habits and mindsets change, so too must the way marketers consider and approach their communications. As demand...

Posted by: Creativepool Editorial
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Inspiration

Human creativity: A recipe

What makes us humans creative? My generation (child of the 80’s if you’re wondering) seemed to talk about creativity like it was some kind of special gift or talent only a chosen few had. It was also always related to the arts. It’s...

Posted by: We Are Tilt
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Inspiration

Avoiding papercuts with A+C stop-motion studios | #CompanySpotlight

A+C are specialists in stop-motion and animation for advertising and social content that can produce anything from paper-craft to motion design. For over 15 years, they’ve been creating award-winning work for some of the world’s...

Posted by: Creativepool Editorial

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