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Displaying 1 - 36 of 9247 results

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Leaders

Top 10 worst corporate phrases

The other day, I was told to reach out to someone. Reach out. Reach out as if I’m dangling Hollywood-style by my fingertips from a cliff, with Stallone looking all Botoxy-slumpy-faced in front of me, telling me to HANG ON! What I was actually...

Posted by: Ashley Morrison
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Inspiration

Ads that made history: that time Old Spice broke the fourth wall

I was still in high school when a friend of mine showed me a distinctive ad, featuring a man as he talked directly at the camera. I had never seen an ad like that before - and certainly not in my overly traditional home country. To think that over...

Posted by: Antonino Lupo
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Leaders

Freedom typeface marks 30 years since the fall of the Berlin Wall

A film and new typeface inspired by original graffiti from the Berlin Wall has been created as part of a campaign to mark the 30th anniversary of the structure coming down in November 1989. The film, created by HEIMAT Berlin, includes sirens, dogs...

Posted by: Creativepool Editorial
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Leaders

Hadrian's Wall plays host to a mobile writer's sanctuary

As a writer, I know all too well that finding a place of true solitude in this world of perpetual distraction is no mean feat. Not only do we have to live in a constant battle with the very tools we use to ply our trade (social media is a wonderful...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From a Great Green Wall to Google Ventures

Venturethree - United Nations Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...

Posted by: Creativepool Editorial
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Leaders

The Wonderful Wall of Wally

The Wall of Wally is a unique and touching tribute to Wallace “Wally” Olins, one of the most charismatic and celebrated branding and corporate designers of the 20th century. Olins, who was awarded a CBE in 1999 and sadly passed away in...

Posted by: Creativepool Editorial
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Leaders

Microsoft launches Media Wall in Manchester

Microsoft has been announced as the launch partner for the new Manchester Media Wall by the boutique media company Ocean Outdoor, an agency that specialises in large-format digital billboards in iconic locations. The company's latest board is one its...

Posted by: Creativepool Editorial
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Leaders

Airbnb strike emotional chord celebrating the fall of the Berlin Wall

A new national US campaign from Airbnb, the website that allows users to rent out their own homes to tourists and vice versa, uses the 25th anniversary of the fall of the Berlin Wall to tell an emotionally engaging story about two men from opposite...

Posted by: Benjamin Hiorns
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Leaders

Up the Wall: The IKEA Brand Experience

IKEA's latest brand experience stunt is something to behold. To mark the opening of its new store in French town Clermont-Ferrand, the Swedish furniture giant has created a giant 30 foot billboard-cum-climbing wall decorated with its...

Posted by: bluemarlin
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Leaders

I Heart Studios take over Shoreditch Art Wall #iheartcreates

We sat down with the Creative Director of I Heart Studios, Martin Winslade yesterday to talk about their most recent takeover of the Shoreditch Art Wall. The creative for Underated went live yesterday so head to Shoreditch and see it in the flesh....

Posted by: I Heart Studios
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Inspiration

Always pin your ideas to your office wall

When I first started out, I was always encouraged to pin my ideas to my office wall. I used an A3 layout pad and a fat black Pentel marker and just scribbled down whatever came into my head. Once I thought that I had something, I’d draw a...

Posted by: Creativepool
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Features

Graham Wall - The Marketing Store

The Marketing Store is one of Britain’s leading integrated agencies. Our London office has about 250 people, with around 100 creatives working across all disciplines, including promotional, retail, experiential, product and digital, the last of...

Posted by: Creativepool
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Features

Clay Marzo. Creativity in a 6ft wall of water.

When it comes to surfing, Clay Marzo is unique. He has revolutionised the sport and taken it to a whole new level. In fact, he has pioneered moves so original and complex, that other surfers simply look on in wonder. The "Marzo Reverse" is one such...

Posted by: Creativepool
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Features

Why don't most agencies self-advertise?

”No donkey chases the carrot forever. He catches on. And quits.” If you remember this line, you either love the advertising industry and have read up on its history, or you are part of a very select demographic, lucky enough to have seen...

Posted by: Antonino Lupo
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Features

Thinking outside the corporate box.

by Ashley Morrison. As a copywriter, a major part of the job revolves around using the right words to convey the right message in the most effective and persuasive way possible. If you're selling a product, you want the customer to read the copy and...

Posted by: Creativepool
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Industry

How to hire an Interior Designer

Whether you’re seeking to transform a house, office, or retail space, selecting the right interior designer is crucial. They play a pivotal role in achieving the desired aesthetics and functionality for your environment. Amidst numerous...

Posted by: Creativepool Editorial
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Inspiration

Beyond Radio

Throughout my career as a sound designer, I've witnessed rapid changes in the audio landscape. As I reflect on this, I realise that there has never been a better time to work in audio. Radio listenership is currently at an all-time high, podcasts...

Posted by: Chris Turner
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Features

The Taylor Swift AI Scandal and the Bleak Implications of Deepfakes

Of all the fresh horrors wrought by AI in recent years, few chill the blood quite like the concept of the ‘deepfake’. If the term still means nothing to you then allow me to ruin your day - in essence, it’s the concept of creating...

Posted by: Benjamin Hiorns
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Workshop

Colgate redefines oral care for parents and children #BehindTheBrand

Colgate, the world’s most used oral care brand, has launched its new brand system to transform dental hygiene for children and parents. Thanks to an integrated approach by brand acceleration agency bluemarlin, Colgate is now ready to revitalise...

Posted by: Creativepool Editorial
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Features

How will 2023 be remembered by creatives? #YearInReview

2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...

Posted by: Benjamin Hiorns
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Features

Is Kim Kardashian a business genius or just really really famous?

Whether you love her, love to hate her, or are somewhere in the middle, there's no denying that Kim Kardashian is one of the most influential and successful women of our time. With an estimated net worth of over $1 billion, she's built an empire that...

Posted by: Creativepool Editorial
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Inspiration

Finding the perfect sound with Sonic Lens | #Company Spotlight

Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...

Posted by: Creativepool Editorial
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Leaders

Raise Your Digital Creative Game - It’s Not A Gamble #FutureMonth

Josh Partridge, VP & Head of EMEA at Yahoo Advertising explains why advertisers must raise their digital creative game if they’re to attract customers. Internet nostalgia is a funny thing. We talk about digital transformation as if it’s...

Posted by: Creativepool Editorial
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Industry

Freelancer vs Studio

Here’s a question: how did you decide whether to run things as a freelancer or a design studio? This is something I’ve often pondered, and the subject was raised again recently by a friend of mine, where we discussed the pros and cons of...

Posted by: Tony Clarkson
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Leaders

#GettingToKnow Sweathead CEO, Mark Pollard

Mark runs Sweathead, a strategy training company with a community of 18,000 strategists and a podcast with over 1.3 million listens. In recent years, he's consulted and trained companies like Wall Street Journal, Twitter, Complex Media, EA Games,...

Posted by: Creativepool Editorial
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Leaders

B2B buying is changing and you're probably not ready for it

If there is one thing this pandemic has accelerated, it is the rate at which businesses have realised they are in deep pits of dung. Outdated systems, experiences and pipelines have come to the open following the outbreak and it looks like the...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on 3D Modeller Mila Praschma

How did you get into the industry? I had watched Ready Player One and adored the movie. That got me looking into VFX, which then subsequently got me into studying Game Art Animation. After finishing my degree, I did a short term contract working on...

Posted by: Creativepool Editorial
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Features

Is Brand Purpose Still Relevant in 2023? #PurposeMonth #CannesLions

Purpose is a small and complicated word. For many, it’s that indefinable ‘something’ that keeps us pushing against a brick wall even when we know it’s breaking our backs to do so and for many more it’s the thing that...

Posted by: Benjamin Hiorns

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